Nearest named color: Navy
#181552
#181552
Nearest named
Navy
Family
Blue
Lightness
24.7%
Chroma
0.107
Hue angle
277.3°
Temperature
Cool
Contrast on white
16.56:1 · AAA
Contrast on black
1.12:1 · Fail
Web-safe
#000066
CSS oklch()
25% 0.11 277

#181552 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #181552

Not just a swatch — here's how #181552 works with other colors. Named schemes with #181552 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.

Coastal Morning Lead · 5 colors

Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.

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Color Lab

How #181552 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 28/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 22/100
Low
Firm and assertive — carries weight and contrast.
Depth 75/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 33/100
Low
A faint retro warmth without tipping into sepia.
Luxury 79/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 41/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 24/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 36/100
Low
Usable as a tinted surface in measured doses.
Print safety 83/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #181552

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 16.6:1. Use
Subtle surface Use #C7C5E8 for cards and hover fills. Tint 80
Avoid beside #2C1551 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #181552 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #181552;
  --color-base-rgb: 24 21 82;
  --color-base-oklch: oklch(24.7% 0.107 277.3);
  --color-50: #F3F2FC;
  --color-100: #DFDEF7;
  --color-200: #C1BEEE;
  --color-300: #9592DE;
  --color-400: #6D68CA;
  --color-500: #4C46AE;
  --color-600: #403C86;
  --color-700: #32305F;
  --color-800: #24223F;
  --color-900: #171727;
  --color-on-base: #FFFFFF;
}