#181DBF is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #181DBF works with other colors. Named schemes with #181DBF in its natural role, and a note on why the supporting colors balance it.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #181DBF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #181DBF at work across the surfaces designers actually ship.
:root {
--color-base: #181DBF;
--color-base-rgb: 24 29 191;
--color-base-oklch: oklch(38.9% 0.235 267.4);
--color-50: #F1F1FE;
--color-100: #DADBFB;
--color-200: #B6B9F6;
--color-300: #8589EA;
--color-400: #585DDA;
--color-500: #363ABF;
--color-600: #303491;
--color-700: #282A67;
--color-800: #1E1F43;
--color-900: #141529;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F1F1FE',
100: '#DADBFB',
200: '#B6B9F6',
300: '#8589EA',
400: '#585DDA',
500: '#363ABF',
600: '#303491',
700: '#282A67',
800: '#1E1F43',
900: '#141529',
},
}
$base: #181DBF; $base-ink: #FFFFFF; $base-50: #F1F1FE; $base-100: #DADBFB; $base-200: #B6B9F6; $base-300: #8589EA; $base-400: #585DDA; $base-500: #363ABF; $base-600: #303491; $base-700: #282A67; $base-800: #1E1F43; $base-900: #141529; $base-hover: #131799; $base-subtle: #B8BAED;
{
"color": {
"base": {
"value": "#181DBF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F1F1FE",
"type": "color"
},
"100": {
"value": "#DADBFB",
"type": "color"
},
"200": {
"value": "#B6B9F6",
"type": "color"
},
"300": {
"value": "#8589EA",
"type": "color"
},
"400": {
"value": "#585DDA",
"type": "color"
},
"500": {
"value": "#363ABF",
"type": "color"
},
"600": {
"value": "#303491",
"type": "color"
},
"700": {
"value": "#282A67",
"type": "color"
},
"800": {
"value": "#1E1F43",
"type": "color"
},
"900": {
"value": "#141529",
"type": "color"
}
}
}
}