#190033 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #190033 works with other colors. Named schemes with #190033 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #190033 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #190033 at work across the surfaces designers actually ship.
:root {
--color-base: #190033;
--color-base-rgb: 25 0 51;
--color-base-oklch: oklch(17.8% 0.095 300.2);
--color-50: #F7F0FE;
--color-100: #EAD8FD;
--color-200: #D5B1FC;
--color-300: #B577F8;
--color-400: #9646EC;
--color-500: #7722D2;
--color-600: #5F239F;
--color-700: #461F70;
--color-800: #301848;
--color-900: #1E112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F7F0FE',
100: '#EAD8FD',
200: '#D5B1FC',
300: '#B577F8',
400: '#9646EC',
500: '#7722D2',
600: '#5F239F',
700: '#461F70',
800: '#301848',
900: '#1E112C',
},
}
$base: #190033; $base-ink: #FFFFFF; $base-50: #F7F0FE; $base-100: #EAD8FD; $base-200: #D5B1FC; $base-300: #B577F8; $base-400: #9646EC; $base-500: #7722D2; $base-600: #5F239F; $base-700: #461F70; $base-800: #301848; $base-900: #1E112C; $base-hover: #140029; $base-subtle: #B886EE;
{
"color": {
"base": {
"value": "#190033",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F0FE",
"type": "color"
},
"100": {
"value": "#EAD8FD",
"type": "color"
},
"200": {
"value": "#D5B1FC",
"type": "color"
},
"300": {
"value": "#B577F8",
"type": "color"
},
"400": {
"value": "#9646EC",
"type": "color"
},
"500": {
"value": "#7722D2",
"type": "color"
},
"600": {
"value": "#5F239F",
"type": "color"
},
"700": {
"value": "#461F70",
"type": "color"
},
"800": {
"value": "#301848",
"type": "color"
},
"900": {
"value": "#1E112C",
"type": "color"
}
}
}
}