What color is #190304?

#190304 is a very dark, vivid red. In RGB it is rgb(25, 3, 4), and in HSL hsl(357, 79%, 5%).

Is #190304 accessible as text?

On white, #190304 has a contrast ratio of 19.88:1 (passes WCAG AA for body text); on black it is 1.06:1 (fails). For text placed on #190304, use white for the best readability.

What is the closest Tailwind color to #190304?

The nearest Tailwind CSS token is mauve-950 (#0C090C).

What colors go well with #190304?

#190304 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #031716. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #190304 below.

Is #190304 good for buttons?

#190304 works well for buttons and highlights, but use white text on #190304 — black text only reaches 1.06:1, below the 4.5:1 needed for normal-size labels.

Is #190304 the same as CSS black?

No — #190304 is not the CSS named color black, but black (#000000) is the closest CSS named color.

#190304 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #190304

Not just a swatch — here's how #190304 works with other colors. Named schemes with #190304 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #190304 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #190304 Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #190304 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #190304 Anchor #141210 Accent #D19D4E Secondary #322525 Surface #F3EDE3

Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #190304 Secondary #322827 Support #9B9087 Ink #17140F

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #190304 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 16/100

Very low

Firm and assertive — carries weight and contrast.

Depth 81/100

Very high

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 41/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 17/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 5/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 62/100

High

Calm enough for large fills — backgrounds, cards, sections.

Print safety 95/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #190304

For UI

For branding

For interior

For fashion

People also use #190304 with

Deep Purple Jet Black Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 19.9:1. Use

Subtle surface Use #EAB3B6 for cards and hover fills. Tint 80

Avoid beside #170803 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #190304 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #190304;
  --color-base-rgb: 25 3 4;
  --color-base-oklch: oklch(14.6% 0.044 20.1);
  --color-50: #FEF1F1;
  --color-100: #FCDADB;
  --color-200: #F6B6B9;
  --color-300: #EB858A;
  --color-400: #DA585E;
  --color-500: #C0353C;
  --color-600: #923035;
  --color-700: #67282B;
  --color-800: #431D1F;
  --color-900: #291415;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  jet-black: {
    50: '#FEF1F1',
    100: '#FCDADB',
    200: '#F6B6B9',
    300: '#EB858A',
    400: '#DA585E',
    500: '#C0353C',
    600: '#923035',
    700: '#67282B',
    800: '#431D1F',
    900: '#291415',
  },
}

$base: #190304;
$base-ink: #FFFFFF;
$base-50: #FEF1F1;
$base-100: #FCDADB;
$base-200: #F6B6B9;
$base-300: #EB858A;
$base-400: #DA585E;
$base-500: #C0353C;
$base-600: #923035;
$base-700: #67282B;
$base-800: #431D1F;
$base-900: #291415;
$base-hover: #120203;
$base-subtle: #E28B8F;

{
    "color": {
        "base": {
            "value": "#190304",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F1",
                "type": "color"
            },
            "100": {
                "value": "#FCDADB",
                "type": "color"
            },
            "200": {
                "value": "#F6B6B9",
                "type": "color"
            },
            "300": {
                "value": "#EB858A",
                "type": "color"
            },
            "400": {
                "value": "#DA585E",
                "type": "color"
            },
            "500": {
                "value": "#C0353C",
                "type": "color"
            },
            "600": {
                "value": "#923035",
                "type": "color"
            },
            "700": {
                "value": "#67282B",
                "type": "color"
            },
            "800": {
                "value": "#431D1F",
                "type": "color"
            },
            "900": {
                "value": "#291415",
                "type": "color"
            }
        }
    }
}

Palettes built on #190304

Color Lab

Pairs with #190304

UI roles & guardrails

In real applications

Scales

Every model

Export