What color is #190318?

#190318 is a very dark, vivid magenta. In RGB it is rgb(25, 3, 24), and in HSL hsl(303, 79%, 5%).

Is #190318 accessible as text?

On white, #190318 has a contrast ratio of 19.67:1 (passes WCAG AA for body text); on black it is 1.07:1 (fails). For text placed on #190318, use white for the best readability.

What is the closest Tailwind color to #190318?

The nearest Tailwind CSS token is mauve-950 (#0C090C).

What colors go well with #190318?

#190318 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #031704. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #190318 below.

Is #190318 good for buttons?

#190318 works well for buttons and highlights, but use white text on #190318 — black text only reaches 1.07:1, below the 4.5:1 needed for normal-size labels.

Is #190318 the same as CSS black?

No — #190318 is not the CSS named color black, but black (#000000) is the closest CSS named color.

#190318 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #190318

Not just a swatch — here's how #190318 works with other colors. Named schemes with #190318 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #190318 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #190318 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #190318 Anchor #141210 Accent #D79A52 Secondary #2F252E Surface #F3EDE3

Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #190318 Secondary #332A32 Support #9C9087 Ink #18140F

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #190318 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Jet Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #190318 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 17/100

Very low

Firm and assertive — carries weight and contrast.

Depth 81/100

Very high

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 22/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 7/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 58/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #190318

For UI

For branding

For interior

For fashion

People also use #190318 with

Deep Purple Jet Black Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 19.7:1. Use

Subtle surface Use #EAB3E7 for cards and hover fills. Tint 80

Avoid beside #17030F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #190318 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

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250 ml

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Export

:root {
  --color-base: #190318;
  --color-base-rgb: 25 3 24;
  --color-base-oklch: oklch(15.7% 0.057 329.6);
  --color-50: #FEF1FD;
  --color-100: #FCDAFA;
  --color-200: #F6B6F3;
  --color-300: #EB85E5;
  --color-400: #DA58D4;
  --color-500: #C035B9;
  --color-600: #92308D;
  --color-700: #672864;
  --color-800: #431D42;
  --color-900: #291428;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  jet-black: {
    50: '#FEF1FD',
    100: '#FCDAFA',
    200: '#F6B6F3',
    300: '#EB85E5',
    400: '#DA58D4',
    500: '#C035B9',
    600: '#92308D',
    700: '#672864',
    800: '#431D42',
    900: '#291428',
  },
}

$base: #190318;
$base-ink: #FFFFFF;
$base-50: #FEF1FD;
$base-100: #FCDAFA;
$base-200: #F6B6F3;
$base-300: #EB85E5;
$base-400: #DA58D4;
$base-500: #C035B9;
$base-600: #92308D;
$base-700: #672864;
$base-800: #431D42;
$base-900: #291428;
$base-hover: #120211;
$base-subtle: #E28BDE;

{
    "color": {
        "base": {
            "value": "#190318",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FD",
                "type": "color"
            },
            "100": {
                "value": "#FCDAFA",
                "type": "color"
            },
            "200": {
                "value": "#F6B6F3",
                "type": "color"
            },
            "300": {
                "value": "#EB85E5",
                "type": "color"
            },
            "400": {
                "value": "#DA58D4",
                "type": "color"
            },
            "500": {
                "value": "#C035B9",
                "type": "color"
            },
            "600": {
                "value": "#92308D",
                "type": "color"
            },
            "700": {
                "value": "#672864",
                "type": "color"
            },
            "800": {
                "value": "#431D42",
                "type": "color"
            },
            "900": {
                "value": "#291428",
                "type": "color"
            }
        }
    }
}

Palettes built on #190318

Color Lab

Pairs with #190318

UI roles & guardrails

In real applications

Scales

Every model

Export