#190641 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #190641 works with other colors. Named schemes with #190641 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #190641 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #190641 at work across the surfaces designers actually ship.
:root {
--color-base: #190641;
--color-base-rgb: 25 6 65;
--color-base-oklch: oklch(20.5% 0.101 288.9);
--color-50: #F5F0FE;
--color-100: #E4D9FD;
--color-200: #CAB4F8;
--color-300: #A482ED;
--color-400: #8054DE;
--color-500: #6031C3;
--color-600: #4E2D95;
--color-700: #3B2669;
--color-800: #291C44;
--color-900: #1A132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F5F0FE',
100: '#E4D9FD',
200: '#CAB4F8',
300: '#A482ED',
400: '#8054DE',
500: '#6031C3',
600: '#4E2D95',
700: '#3B2669',
800: '#291C44',
900: '#1A132A',
},
}
$base: #190641; $base-ink: #FFFFFF; $base-50: #F5F0FE; $base-100: #E4D9FD; $base-200: #CAB4F8; $base-300: #A482ED; $base-400: #8054DE; $base-500: #6031C3; $base-600: #4E2D95; $base-700: #3B2669; $base-800: #291C44; $base-900: #1A132A; $base-hover: #140534; $base-subtle: #AE94E7;
{
"color": {
"base": {
"value": "#190641",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F0FE",
"type": "color"
},
"100": {
"value": "#E4D9FD",
"type": "color"
},
"200": {
"value": "#CAB4F8",
"type": "color"
},
"300": {
"value": "#A482ED",
"type": "color"
},
"400": {
"value": "#8054DE",
"type": "color"
},
"500": {
"value": "#6031C3",
"type": "color"
},
"600": {
"value": "#4E2D95",
"type": "color"
},
"700": {
"value": "#3B2669",
"type": "color"
},
"800": {
"value": "#291C44",
"type": "color"
},
"900": {
"value": "#1A132A",
"type": "color"
}
}
}
}