#190831 is a deep, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #190831 works with other colors. Named schemes with #190831 in its natural role, and a note on why the supporting colors balance it.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #190831 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #190831 at work across the surfaces designers actually ship.
:root {
--color-base: #190831;
--color-base-rgb: 25 8 49;
--color-base-oklch: oklch(19.1% 0.077 297.7);
--color-50: #F6F1FD;
--color-100: #E8DBFA;
--color-200: #D1B9F3;
--color-300: #B089E6;
--color-400: #8F5DD5;
--color-500: #703BBA;
--color-600: #59348E;
--color-700: #432A64;
--color-800: #2E1F42;
--color-900: #1D1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F6F1FD',
100: '#E8DBFA',
200: '#D1B9F3',
300: '#B089E6',
400: '#8F5DD5',
500: '#703BBA',
600: '#59348E',
700: '#432A64',
800: '#2E1F42',
900: '#1D1528',
},
}
$base: #190831; $base-ink: #FFFFFF; $base-50: #F6F1FD; $base-100: #E8DBFA; $base-200: #D1B9F3; $base-300: #B089E6; $base-400: #8F5DD5; $base-500: #703BBA; $base-600: #59348E; $base-700: #432A64; $base-800: #2E1F42; $base-900: #1D1528; $base-hover: #140627; $base-subtle: #B596E0;
{
"color": {
"base": {
"value": "#190831",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F1FD",
"type": "color"
},
"100": {
"value": "#E8DBFA",
"type": "color"
},
"200": {
"value": "#D1B9F3",
"type": "color"
},
"300": {
"value": "#B089E6",
"type": "color"
},
"400": {
"value": "#8F5DD5",
"type": "color"
},
"500": {
"value": "#703BBA",
"type": "color"
},
"600": {
"value": "#59348E",
"type": "color"
},
"700": {
"value": "#432A64",
"type": "color"
},
"800": {
"value": "#2E1F42",
"type": "color"
},
"900": {
"value": "#1D1528",
"type": "color"
}
}
}
}