Nearest named color: Navy
#190849
#190849
Nearest named
Navy
Family
Purple
Lightness
21.8%
Chroma
0.109
Hue angle
284.8°
Temperature
Cool
Contrast on white
17.91:1 · AAA
Contrast on black
1.04:1 · Fail
Web-safe
#000033
CSS oklch()
22% 0.11 285

#190849 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #190849

Not just a swatch — here's how #190849 works with other colors. Named schemes with #190849 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.

Coastal Morning Lead · 5 colors

Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.

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Color Lab

How #190849 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 31/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 20/100
Very low
Firm and assertive — carries weight and contrast.
Depth 78/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 31/100
Low
A faint retro warmth without tipping into sepia.
Luxury 82/100
Very high
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 42/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 18/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 38/100
Low
Usable as a tinted surface in measured doses.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #190849

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 17.9:1. Use
Subtle surface Use #C9BBED for cards and hover fills. Tint 80
Avoid beside #2F0849 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #190849 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #190849;
  --color-base-rgb: 25 8 73;
  --color-base-oklch: oklch(21.8% 0.109 284.8);
  --color-50: #F4F1FE;
  --color-100: #E3D9FC;
  --color-200: #C7B6F7;
  --color-300: #A084EB;
  --color-400: #7A57DB;
  --color-500: #5A34C1;
  --color-600: #4A2F93;
  --color-700: #382768;
  --color-800: #271D44;
  --color-900: #1A1429;
  --color-on-base: #FFFFFF;
}