Nearest named color: Zaffre
#191CA9
#191CA9
Nearest named
Zaffre
Family
Blue
Lightness
36.1%
Chroma
0.211
Hue angle
268.5°
Temperature
Cool
Contrast on white
11.80:1 · AAA
Contrast on black
1.58:1 · Fail
Web-safe
#003399
CSS oklch()
36% 0.21 269

#191CA9 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #191CA9

Not just a swatch — here's how #191CA9 works with other colors. Named schemes with #191CA9 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Zaffre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Zaffre is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Zaffre.

Moody Editorial Color · 5 colors

Zaffre adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Zaffre.

Coastal Morning Lead · 5 colors

Zaffre opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Zaffre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Zaffre carrying the quiet middle.

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Color Lab

How #191CA9 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 11/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 23/100
Low
Firm and assertive — carries weight and contrast.
Depth 69/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 16/100
Very low
Clean and current — no dusty, aged cast.
Luxury 61/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 81/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 63/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #191CA9

For UI
For branding
For interior
For fashion
People also use #191CA9 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.8:1. Use
Subtle surface Use #CFCFF0 for cards and hover fills. Tint 80
Avoid beside #4719A9 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #191CA9 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #191CA9;
  --color-base-rgb: 25 28 169;
  --color-base-oklch: oklch(36.1% 0.211 268.5);
  --color-50: #F1F1FE;
  --color-100: #DBDBFB;
  --color-200: #B8B9F4;
  --color-300: #8889E7;
  --color-400: #5C5ED6;
  --color-500: #393BBC;
  --color-600: #33348F;
  --color-700: #2A2B65;
  --color-800: #1F1F42;
  --color-900: #151529;
  --color-on-base: #FFFFFF;
}