#1963D3 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #1963D3 works with other colors. Named schemes with #1963D3 in its natural role, and a note on why the supporting colors balance it.
Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.
Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.
Denim Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #1963D3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #1963D3 at work across the surfaces designers actually ship.
:root {
--color-base: #1963D3;
--color-base-rgb: 25 99 211;
--color-base-oklch: oklch(52.4% 0.187 259.5);
--color-50: #F1F6FE;
--color-100: #DAE7FC;
--color-200: #B6D0F6;
--color-300: #85ADEB;
--color-400: #588CDA;
--color-500: #356CC0;
--color-600: #305792;
--color-700: #284167;
--color-800: #1D2D43;
--color-900: #141C29;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
denim-blue: {
50: '#F1F6FE',
100: '#DAE7FC',
200: '#B6D0F6',
300: '#85ADEB',
400: '#588CDA',
500: '#356CC0',
600: '#305792',
700: '#284167',
800: '#1D2D43',
900: '#141C29',
},
}
$base: #1963D3; $base-ink: #FFFFFF; $base-50: #F1F6FE; $base-100: #DAE7FC; $base-200: #B6D0F6; $base-300: #85ADEB; $base-400: #588CDA; $base-500: #356CC0; $base-600: #305792; $base-700: #284167; $base-800: #1D2D43; $base-900: #141C29; $base-hover: #144FA8; $base-subtle: #BDD1EE;
{
"color": {
"base": {
"value": "#1963D3",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F1F6FE",
"type": "color"
},
"100": {
"value": "#DAE7FC",
"type": "color"
},
"200": {
"value": "#B6D0F6",
"type": "color"
},
"300": {
"value": "#85ADEB",
"type": "color"
},
"400": {
"value": "#588CDA",
"type": "color"
},
"500": {
"value": "#356CC0",
"type": "color"
},
"600": {
"value": "#305792",
"type": "color"
},
"700": {
"value": "#284167",
"type": "color"
},
"800": {
"value": "#1D2D43",
"type": "color"
},
"900": {
"value": "#141C29",
"type": "color"
}
}
}
}