Nearest named color: Medium Blue
#2000BD
#2000BD
Nearest named
Medium Blue
Family
Blue
Lightness
37.1%
Chroma
0.243
Hue angle
269.8°
Temperature
Cool
Contrast on white
11.69:1 · AAA
Contrast on black
1.59:1 · Fail
Web-safe
#3300CC
CSS oklch()
37% 0.24 270

#2000BD is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #2000BD

Not just a swatch — here's how #2000BD works with other colors. Named schemes with #2000BD in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Medium Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.

Moody Editorial Color · 5 colors

Medium Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Medium Blue.

Coastal Morning Lead · 5 colors

Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.

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Color Lab

How #2000BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 12/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 21/100
Low
Firm and assertive — carries weight and contrast.
Depth 69/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 8/100
Very low
Clean and current — no dusty, aged cast.
Luxury 58/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 94/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 42/100
Moderate
Workable accent with care around contrast.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 58/100
Moderate
Prints close, with a slight loss of vibrancy.

Pairs with #2000BD

For UI
For branding
For interior
For fashion
People also use #2000BD with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.7:1. Use
Subtle surface Use #CFC8F6 for cards and hover fills. Tint 80
Avoid beside #5E00BD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #2000BD at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #2000BD;
  --color-base-rgb: 32 0 189;
  --color-base-oklch: oklch(37.1% 0.243 269.8);
  --color-50: #F3F0FE;
  --color-100: #DED8FD;
  --color-200: #BDB1FC;
  --color-300: #8D77F8;
  --color-400: #6246EC;
  --color-500: #4022D2;
  --color-600: #37239F;
  --color-700: #2C1F70;
  --color-800: #201848;
  --color-900: #16112C;
  --color-on-base: #FFFFFF;
}