What color is #200396?

#200396 is a dark, vivid indigo. In RGB it is rgb(32, 3, 150), and in HSL hsl(252, 96%, 30%).

Is #200396 accessible as text?

On white, #200396 has a contrast ratio of 13.86:1 (passes WCAG AA for body text); on black it is 1.51:1 (fails). For text placed on #200396, use white for the best readability.

What is the closest Tailwind color to #200396?

The nearest Tailwind CSS token is indigo-900 (#312C85).

What colors go well with #200396?

#200396 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #799603. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #200396 below.

Is #200396 good for buttons?

#200396 works well for buttons and highlights, but use white text on #200396 — black text only reaches 1.51:1, below the 4.5:1 needed for normal-size labels.

Is #200396 the same as CSS darkblue?

No — #200396 is not the CSS named color darkblue, but darkblue (#00008B) is the closest CSS named color.

#200396 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #200396

Not just a swatch — here's how #200396 works with other colors. Named schemes with #200396 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #200396 Anchor #141210 Accent #DC9659 Secondary #252833 Surface #F3ECE3

Phthalo Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Signal #200396 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #373FB4

Phthalo Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Phthalo Blue.

Moody Editorial Color · 5 colors

Color #200396 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #1D004F

Phthalo Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Phthalo Blue.

Coastal Morning Lead · 5 colors

Lead #200396 Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Phthalo Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #200396 Secondary #4B5580 Support #9D8F88 Ink #18140F

Phthalo Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Phthalo Blue carrying the quiet middle.

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Color Lab

How #200396 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 13/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 17/100

Very low

Clean and current — no dusty, aged cast.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 40/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 67/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #200396

For UI

For branding

For interior

For fashion

People also use #200396 with

Sapphire Blue Purple Olive Green Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.9:1. Use

Subtle surface Use #CCC3F4 for cards and hover fills. Tint 80

Avoid beside #510396 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #200396 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #200396;
  --color-base-rgb: 32 3 150;
  --color-base-oklch: oklch(32.0% 0.201 273.1);
  --color-50: #F3F0FE;
  --color-100: #DFD8FD;
  --color-200: #C0B1FC;
  --color-300: #927AF6;
  --color-400: #694AE8;
  --color-500: #4826CF;
  --color-600: #3D259D;
  --color-700: #30216E;
  --color-800: #231948;
  --color-900: #17122C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  phthalo-blue: {
    50: '#F3F0FE',
    100: '#DFD8FD',
    200: '#C0B1FC',
    300: '#927AF6',
    400: '#694AE8',
    500: '#4826CF',
    600: '#3D259D',
    700: '#30216E',
    800: '#231948',
    900: '#17122C',
  },
}

$base: #200396;
$base-ink: #FFFFFF;
$base-50: #F3F0FE;
$base-100: #DFD8FD;
$base-200: #C0B1FC;
$base-300: #927AF6;
$base-400: #694AE8;
$base-500: #4826CF;
$base-600: #3D259D;
$base-700: #30216E;
$base-800: #231948;
$base-900: #17122C;
$base-hover: #1A0278;
$base-subtle: #B2A2F1;

{
    "color": {
        "base": {
            "value": "#200396",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F0FE",
                "type": "color"
            },
            "100": {
                "value": "#DFD8FD",
                "type": "color"
            },
            "200": {
                "value": "#C0B1FC",
                "type": "color"
            },
            "300": {
                "value": "#927AF6",
                "type": "color"
            },
            "400": {
                "value": "#694AE8",
                "type": "color"
            },
            "500": {
                "value": "#4826CF",
                "type": "color"
            },
            "600": {
                "value": "#3D259D",
                "type": "color"
            },
            "700": {
                "value": "#30216E",
                "type": "color"
            },
            "800": {
                "value": "#231948",
                "type": "color"
            },
            "900": {
                "value": "#17122C",
                "type": "color"
            }
        }
    }
}

Palettes built on #200396

Color Lab

Pairs with #200396

UI roles & guardrails

In real applications

Scales

Every model

Export