#200640 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #200640 works with other colors. Named schemes with #200640 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #200640 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #200640 at work across the surfaces designers actually ship.
:root {
--color-base: #200640;
--color-base-rgb: 32 6 64;
--color-base-oklch: oklch(21.3% 0.100 297.4);
--color-50: #F7F0FE;
--color-100: #E9D9FD;
--color-200: #D3B4F8;
--color-300: #B282ED;
--color-400: #9254DE;
--color-500: #7331C3;
--color-600: #5C2D95;
--color-700: #442669;
--color-800: #2E1C44;
--color-900: #1D132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F7F0FE',
100: '#E9D9FD',
200: '#D3B4F8',
300: '#B282ED',
400: '#9254DE',
500: '#7331C3',
600: '#5C2D95',
700: '#442669',
800: '#2E1C44',
900: '#1D132A',
},
}
$base: #200640; $base-ink: #FFFFFF; $base-50: #F7F0FE; $base-100: #E9D9FD; $base-200: #D3B4F8; $base-300: #B282ED; $base-400: #9254DE; $base-500: #7331C3; $base-600: #5C2D95; $base-700: #442669; $base-800: #2E1C44; $base-900: #1D132A; $base-hover: #1A0534; $base-subtle: #B994E7;
{
"color": {
"base": {
"value": "#200640",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F0FE",
"type": "color"
},
"100": {
"value": "#E9D9FD",
"type": "color"
},
"200": {
"value": "#D3B4F8",
"type": "color"
},
"300": {
"value": "#B282ED",
"type": "color"
},
"400": {
"value": "#9254DE",
"type": "color"
},
"500": {
"value": "#7331C3",
"type": "color"
},
"600": {
"value": "#5C2D95",
"type": "color"
},
"700": {
"value": "#442669",
"type": "color"
},
"800": {
"value": "#2E1C44",
"type": "color"
},
"900": {
"value": "#1D132A",
"type": "color"
}
}
}
}