What color is #200723?

#200723 is a very dark purple. In RGB it is rgb(32, 7, 35), and in HSL hsl(294, 67%, 8%).

Is #200723 accessible as text?

On white, #200723 has a contrast ratio of 18.82:1 (passes WCAG AA for body text); on black it is 1.12:1 (fails). For text placed on #200723, use white for the best readability.

What is the closest Tailwind color to #200723?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #200723?

#200723 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #092207. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #200723 below.

Is #200723 good for buttons?

#200723 works well for buttons and highlights, but use white text on #200723 — black text only reaches 1.12:1, below the 4.5:1 needed for normal-size labels.

Is #200723 the same as CSS midnightblue?

No — #200723 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#200723 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #200723

Not just a swatch — here's how #200723 works with other colors. Named schemes with #200723 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #200723 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #200723 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #200723 Anchor #141210 Accent #D79A53 Secondary #2E262F Surface #F3EDE3

Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #200723 Secondary #3B313B Support #9C9087 Ink #18140F

Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #200723 Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Graphite sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #200723 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 19/100

Very low

Firm and assertive — carries weight and contrast.

Depth 79/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 80/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 24/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 10/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 54/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #200723

For UI

For branding

For interior

For fashion

People also use #200723 with

Russian Violet Jet Black Graphite Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.8:1. Use

Subtle surface Use #E2B9E7 for cards and hover fills. Tint 80

Avoid beside #22071C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #200723 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #200723;
  --color-base-rgb: 32 7 35;
  --color-base-oklch: oklch(18.8% 0.063 323.3);
  --color-50: #FCF2FD;
  --color-100: #F6DCF9;
  --color-200: #ECBBF1;
  --color-300: #DA8CE3;
  --color-400: #C562D0;
  --color-500: #AA3FB5;
  --color-600: #82378B;
  --color-700: #5D2C62;
  --color-800: #3D2041;
  --color-900: #261628;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  graphite: {
    50: '#FCF2FD',
    100: '#F6DCF9',
    200: '#ECBBF1',
    300: '#DA8CE3',
    400: '#C562D0',
    500: '#AA3FB5',
    600: '#82378B',
    700: '#5D2C62',
    800: '#3D2041',
    900: '#261628',
  },
}

$base: #200723;
$base-ink: #FFFFFF;
$base-50: #FCF2FD;
$base-100: #F6DCF9;
$base-200: #ECBBF1;
$base-300: #DA8CE3;
$base-400: #C562D0;
$base-500: #AA3FB5;
$base-600: #82378B;
$base-700: #5D2C62;
$base-800: #3D2041;
$base-900: #261628;
$base-hover: #19051B;
$base-subtle: #D595DC;

{
    "color": {
        "base": {
            "value": "#200723",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F6DCF9",
                "type": "color"
            },
            "200": {
                "value": "#ECBBF1",
                "type": "color"
            },
            "300": {
                "value": "#DA8CE3",
                "type": "color"
            },
            "400": {
                "value": "#C562D0",
                "type": "color"
            },
            "500": {
                "value": "#AA3FB5",
                "type": "color"
            },
            "600": {
                "value": "#82378B",
                "type": "color"
            },
            "700": {
                "value": "#5D2C62",
                "type": "color"
            },
            "800": {
                "value": "#3D2041",
                "type": "color"
            },
            "900": {
                "value": "#261628",
                "type": "color"
            }
        }
    }
}

Palettes built on #200723

Color Lab

Pairs with #200723

UI roles & guardrails

In real applications

Scales

Every model

Export