Nearest named color: Deep Purple
#200B31
#200B31
Nearest named
Deep Purple
Family
Purple
Lightness
20.6%
Chroma
0.073
Hue angle
306.4°
Temperature
Neutral-leaning
Contrast on white
18.20:1 · AAA
Contrast on black
1.02:1 · Fail
Web-safe
#330033
CSS oklch()
21% 0.07 306

#200B31 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #200B31

Not just a swatch — here's how #200B31 works with other colors. Named schemes with #200B31 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #200B31 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 21/100
Low
Firm and assertive — carries weight and contrast.
Depth 77/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 33/100
Low
A faint retro warmth without tipping into sepia.
Luxury 79/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 28/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 14/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 49/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #200B31

For UI
For branding
For interior
For fashion
People also use #200B31 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 18.2:1. Use
Subtle surface Use #D4BEE6 for cards and hover fills. Tint 80
Avoid beside #2D0B32 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #200B31 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #200B31;
  --color-base-rgb: 32 11 49;
  --color-base-oklch: oklch(20.6% 0.073 306.4);
  --color-50: #F8F2FD;
  --color-100: #ECDDF8;
  --color-200: #D9BDF0;
  --color-300: #BC8FE0;
  --color-400: #9E65CD;
  --color-500: #8043B2;
  --color-600: #653A88;
  --color-700: #4A2E61;
  --color-800: #322140;
  --color-900: #1F1627;
  --color-on-base: #FFFFFF;
}