#200B31 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #200B31 works with other colors. Named schemes with #200B31 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #200B31 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #200B31 at work across the surfaces designers actually ship.
:root {
--color-base: #200B31;
--color-base-rgb: 32 11 49;
--color-base-oklch: oklch(20.6% 0.073 306.4);
--color-50: #F8F2FD;
--color-100: #ECDDF8;
--color-200: #D9BDF0;
--color-300: #BC8FE0;
--color-400: #9E65CD;
--color-500: #8043B2;
--color-600: #653A88;
--color-700: #4A2E61;
--color-800: #322140;
--color-900: #1F1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F8F2FD',
100: '#ECDDF8',
200: '#D9BDF0',
300: '#BC8FE0',
400: '#9E65CD',
500: '#8043B2',
600: '#653A88',
700: '#4A2E61',
800: '#322140',
900: '#1F1627',
},
}
$base: #200B31; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #ECDDF8; $base-200: #D9BDF0; $base-300: #BC8FE0; $base-400: #9E65CD; $base-500: #8043B2; $base-600: #653A88; $base-700: #4A2E61; $base-800: #322140; $base-900: #1F1627; $base-hover: #1A0928; $base-subtle: #BF9BDC;
{
"color": {
"base": {
"value": "#200B31",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#ECDDF8",
"type": "color"
},
"200": {
"value": "#D9BDF0",
"type": "color"
},
"300": {
"value": "#BC8FE0",
"type": "color"
},
"400": {
"value": "#9E65CD",
"type": "color"
},
"500": {
"value": "#8043B2",
"type": "color"
},
"600": {
"value": "#653A88",
"type": "color"
},
"700": {
"value": "#4A2E61",
"type": "color"
},
"800": {
"value": "#322140",
"type": "color"
},
"900": {
"value": "#1F1627",
"type": "color"
}
}
}
}