#201340 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #201340 works with other colors. Named schemes with #201340 in its natural role, and a note on why the supporting colors balance it.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #201340 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #201340 at work across the surfaces designers actually ship.
:root {
--color-base: #201340;
--color-base-rgb: 32 19 64;
--color-base-oklch: oklch(23.4% 0.082 292.2);
--color-50: #F5F3FC;
--color-100: #E6DFF6;
--color-200: #CDC0EC;
--color-300: #A895DA;
--color-400: #866CC6;
--color-500: #664BAA;
--color-600: #523F83;
--color-700: #3E325D;
--color-800: #2B233D;
--color-900: #1B1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F5F3FC',
100: '#E6DFF6',
200: '#CDC0EC',
300: '#A895DA',
400: '#866CC6',
500: '#664BAA',
600: '#523F83',
700: '#3E325D',
800: '#2B233D',
900: '#1B1726',
},
}
$base: #201340; $base-ink: #FFFFFF; $base-50: #F5F3FC; $base-100: #E6DFF6; $base-200: #CDC0EC; $base-300: #A895DA; $base-400: #866CC6; $base-500: #664BAA; $base-600: #523F83; $base-700: #3E325D; $base-800: #2B233D; $base-900: #1B1726; $base-hover: #190F32; $base-subtle: #B3A4D9;
{
"color": {
"base": {
"value": "#201340",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F3FC",
"type": "color"
},
"100": {
"value": "#E6DFF6",
"type": "color"
},
"200": {
"value": "#CDC0EC",
"type": "color"
},
"300": {
"value": "#A895DA",
"type": "color"
},
"400": {
"value": "#866CC6",
"type": "color"
},
"500": {
"value": "#664BAA",
"type": "color"
},
"600": {
"value": "#523F83",
"type": "color"
},
"700": {
"value": "#3E325D",
"type": "color"
},
"800": {
"value": "#2B233D",
"type": "color"
},
"900": {
"value": "#1B1726",
"type": "color"
}
}
}
}