#201728 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #201728 works with other colors. Named schemes with #201728 in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
Graphite sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #201728 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #201728 at work across the surfaces designers actually ship.
:root {
--color-base: #201728;
--color-base-rgb: 32 23 40;
--color-base-oklch: oklch(22.4% 0.035 308.0);
--color-50: #F8F5FA;
--color-100: #EBE5F0;
--color-200: #D7CBE1;
--color-300: #B9A6C9;
--color-400: #9A83AF;
--color-500: #7C6392;
--color-600: #625072;
--color-700: #483D52;
--color-800: #312A37;
--color-900: #1F1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#F8F5FA',
100: '#EBE5F0',
200: '#D7CBE1',
300: '#B9A6C9',
400: '#9A83AF',
500: '#7C6392',
600: '#625072',
700: '#483D52',
800: '#312A37',
900: '#1F1B22',
},
}
$base: #201728; $base-ink: #FFFFFF; $base-50: #F8F5FA; $base-100: #EBE5F0; $base-200: #D7CBE1; $base-300: #B9A6C9; $base-400: #9A83AF; $base-500: #7C6392; $base-600: #625072; $base-700: #483D52; $base-800: #312A37; $base-900: #1F1B22; $base-hover: #19121F; $base-subtle: #BDAEC9;
{
"color": {
"base": {
"value": "#201728",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#EBE5F0",
"type": "color"
},
"200": {
"value": "#D7CBE1",
"type": "color"
},
"300": {
"value": "#B9A6C9",
"type": "color"
},
"400": {
"value": "#9A83AF",
"type": "color"
},
"500": {
"value": "#7C6392",
"type": "color"
},
"600": {
"value": "#625072",
"type": "color"
},
"700": {
"value": "#483D52",
"type": "color"
},
"800": {
"value": "#312A37",
"type": "color"
},
"900": {
"value": "#1F1B22",
"type": "color"
}
}
}
}