#201731 is a muted, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #201731 works with other colors. Named schemes with #201731 in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
Graphite sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #201731 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #201731 at work across the surfaces designers actually ship.
:root {
--color-base: #201731;
--color-base-rgb: 32 23 49;
--color-base-oklch: oklch(23.0% 0.050 298.3);
--color-50: #F6F4FA;
--color-100: #E8E3F2;
--color-200: #D2C8E5;
--color-300: #B1A0CF;
--color-400: #907BB7;
--color-500: #715B9A;
--color-600: #5A4A77;
--color-700: #433956;
--color-800: #2E2839;
--color-900: #1D1A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#F6F4FA',
100: '#E8E3F2',
200: '#D2C8E5',
300: '#B1A0CF',
400: '#907BB7',
500: '#715B9A',
600: '#5A4A77',
700: '#433956',
800: '#2E2839',
900: '#1D1A23',
},
}
$base: #201731; $base-ink: #FFFFFF; $base-50: #F6F4FA; $base-100: #E8E3F2; $base-200: #D2C8E5; $base-300: #B1A0CF; $base-400: #907BB7; $base-500: #715B9A; $base-600: #5A4A77; $base-700: #433956; $base-800: #2E2839; $base-900: #1D1A23; $base-hover: #191227; $base-subtle: #B8ABCF;
{
"color": {
"base": {
"value": "#201731",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F4FA",
"type": "color"
},
"100": {
"value": "#E8E3F2",
"type": "color"
},
"200": {
"value": "#D2C8E5",
"type": "color"
},
"300": {
"value": "#B1A0CF",
"type": "color"
},
"400": {
"value": "#907BB7",
"type": "color"
},
"500": {
"value": "#715B9A",
"type": "color"
},
"600": {
"value": "#5A4A77",
"type": "color"
},
"700": {
"value": "#433956",
"type": "color"
},
"800": {
"value": "#2E2839",
"type": "color"
},
"900": {
"value": "#1D1A23",
"type": "color"
}
}
}
}