Nearest named color: Russian Violet
#201840
#201840
Nearest named
Russian Violet
Family
Blue
Lightness
24.4%
Chroma
0.073
Hue angle
289.0°
Temperature
Cool
Contrast on white
16.59:1 · AAA
Contrast on black
1.12:1 · Fail
Web-safe
#330033
CSS oklch()
24% 0.07 289

#201840 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #201840

Not just a swatch — here's how #201840 works with other colors. Named schemes with #201840 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Russian Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

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Color Lab

How #201840 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 39/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 74/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 34/100
Low
A faint retro warmth without tipping into sepia.
Luxury 76/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 28/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 20/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 47/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #201840

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 16.6:1. Use
Subtle surface Use #CCC7E2 for cards and hover fills. Tint 80
Avoid beside #2D183F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #201840 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #201840;
  --color-base-rgb: 32 24 64;
  --color-base-oklch: oklch(24.4% 0.073 289.0);
  --color-50: #F5F4FB;
  --color-100: #E5E1F4;
  --color-200: #CBC4E8;
  --color-300: #A69BD5;
  --color-400: #8374BE;
  --color-500: #6353A2;
  --color-600: #50457D;
  --color-700: #3D355A;
  --color-800: #2A263B;
  --color-900: #1B1925;
  --color-on-base: #FFFFFF;
}