#201B37 is a deep, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #201B37 works with other colors. Named schemes with #201B37 in its natural role, and a note on why the supporting colors balance it.
Graphite opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Graphite keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
How #201B37 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #201B37 at work across the surfaces designers actually ship.
:root {
--color-base: #201B37;
--color-base-rgb: 32 27 55;
--color-base-oklch: oklch(24.3% 0.052 290.1);
--color-50: #F6F4FA;
--color-100: #E6E3F2;
--color-200: #CDC8E4;
--color-300: #AAA2CE;
--color-400: #877DB5;
--color-500: #675C98;
--color-600: #534C76;
--color-700: #3F3A55;
--color-800: #2B2839;
--color-900: #1C1A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#F6F4FA',
100: '#E6E3F2',
200: '#CDC8E4',
300: '#AAA2CE',
400: '#877DB5',
500: '#675C98',
600: '#534C76',
700: '#3F3A55',
800: '#2B2839',
900: '#1C1A23',
},
}
$base: #201B37; $base-ink: #FFFFFF; $base-50: #F6F4FA; $base-100: #E6E3F2; $base-200: #CDC8E4; $base-300: #AAA2CE; $base-400: #877DB5; $base-500: #675C98; $base-600: #534C76; $base-700: #3F3A55; $base-800: #2B2839; $base-900: #1C1A23; $base-hover: #1A162C; $base-subtle: #B4AECF;
{
"color": {
"base": {
"value": "#201B37",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F4FA",
"type": "color"
},
"100": {
"value": "#E6E3F2",
"type": "color"
},
"200": {
"value": "#CDC8E4",
"type": "color"
},
"300": {
"value": "#AAA2CE",
"type": "color"
},
"400": {
"value": "#877DB5",
"type": "color"
},
"500": {
"value": "#675C98",
"type": "color"
},
"600": {
"value": "#534C76",
"type": "color"
},
"700": {
"value": "#3F3A55",
"type": "color"
},
"800": {
"value": "#2B2839",
"type": "color"
},
"900": {
"value": "#1C1A23",
"type": "color"
}
}
}
}