Nearest named color: Zaffre
#201E99
#201E99
Nearest named
Zaffre
Family
Blue
Lightness
34.7%
Chroma
0.189
Hue angle
271.5°
Temperature
Cool
Contrast on white
12.30:1 · AAA
Contrast on black
1.51:1 · Fail
Web-safe
#333399
CSS oklch()
35% 0.19 271

#201E99 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #201E99

Not just a swatch — here's how #201E99 works with other colors. Named schemes with #201E99 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Zaffre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Zaffre is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Zaffre.

Moody Editorial Color · 5 colors

Zaffre adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Zaffre.

Coastal Morning Lead · 5 colors

Zaffre opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Zaffre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Zaffre carrying the quiet middle.

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Color Lab

How #201E99 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 13/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 69/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 21/100
Low
Clean and current — no dusty, aged cast.
Luxury 64/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 73/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 51/100
Moderate
Workable accent with care around contrast.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 68/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #201E99

For UI
For branding
For interior
For fashion
People also use #201E99 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.3:1. Use
Subtle surface Use #CFCFEE for cards and hover fills. Tint 80
Avoid beside #491E99 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #201E99 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #201E99;
  --color-base-rgb: 32 30 153;
  --color-base-oklch: oklch(34.7% 0.189 271.5);
  --color-50: #F2F2FD;
  --color-100: #DDDCF9;
  --color-200: #BCBBF1;
  --color-300: #8E8CE3;
  --color-400: #6362D0;
  --color-500: #413FB5;
  --color-600: #39378B;
  --color-700: #2D2C62;
  --color-800: #212041;
  --color-900: #161628;
  --color-on-base: #FFFFFF;
}