#220730 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #220730 works with other colors. Named schemes with #220730 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #220730 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #220730 at work across the surfaces designers actually ship.
:root {
--color-base: #220730;
--color-base-rgb: 34 7 48;
--color-base-oklch: oklch(20.2% 0.080 311.5);
--color-50: #F9F1FE;
--color-100: #F0DAFB;
--color-200: #E0B8F5;
--color-300: #C887E8;
--color-400: #AE5BD7;
--color-500: #9038BC;
--color-600: #703290;
--color-700: #512966;
--color-800: #361E42;
--color-900: #221429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F9F1FE',
100: '#F0DAFB',
200: '#E0B8F5',
300: '#C887E8',
400: '#AE5BD7',
500: '#9038BC',
600: '#703290',
700: '#512966',
800: '#361E42',
900: '#221429',
},
}
$base: #220730; $base-ink: #FFFFFF; $base-50: #F9F1FE; $base-100: #F0DAFB; $base-200: #E0B8F5; $base-300: #C887E8; $base-400: #AE5BD7; $base-500: #9038BC; $base-600: #703290; $base-700: #512966; $base-800: #361E42; $base-900: #221429; $base-hover: #1C0627; $base-subtle: #C894E2;
{
"color": {
"base": {
"value": "#220730",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F1FE",
"type": "color"
},
"100": {
"value": "#F0DAFB",
"type": "color"
},
"200": {
"value": "#E0B8F5",
"type": "color"
},
"300": {
"value": "#C887E8",
"type": "color"
},
"400": {
"value": "#AE5BD7",
"type": "color"
},
"500": {
"value": "#9038BC",
"type": "color"
},
"600": {
"value": "#703290",
"type": "color"
},
"700": {
"value": "#512966",
"type": "color"
},
"800": {
"value": "#361E42",
"type": "color"
},
"900": {
"value": "#221429",
"type": "color"
}
}
}
}