What color is #230B73?

#230B73 is a dark, vivid indigo. In RGB it is rgb(35, 11, 115), and in HSL hsl(254, 83%, 25%).

Is #230B73 accessible as text?

On white, #230B73 has a contrast ratio of 15.36:1 (passes WCAG AA for body text); on black it is 1.37:1 (fails). For text placed on #230B73, use white for the best readability.

What is the closest Tailwind color to #230B73?

The nearest Tailwind CSS token is violet-950 (#2F0D68).

What colors go well with #230B73?

#230B73 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #5C750B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #230B73 below.

Is #230B73 good for buttons?

#230B73 works well for buttons and highlights, but use white text on #230B73 — black text only reaches 1.37:1, below the 4.5:1 needed for normal-size labels.

Is #230B73 the same as CSS midnightblue?

No — #230B73 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color.

#230B73 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #230B73

Not just a swatch — here's how #230B73 works with other colors. Named schemes with #230B73 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #230B73 Anchor #141210 Accent #DB9758 Secondary #272833 Surface #F3ECE3

Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #230B73 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #160035

Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.

Coastal Morning Lead · 5 colors

Lead #230B73 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #230B73 Secondary #7F4534 Surface #EDD7C2 Accent #365247 Anchor #582238

Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #230B73 Secondary #484A6C Support #9D9088 Ink #18140F

Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.

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Color Lab

How #230B73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 20/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 72/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 61/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 34/100

Low

Workable accent with care around contrast.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #230B73

For UI

For branding

For interior

For fashion

People also use #230B73 with

Egyptian Blue Indigo Dark Olive Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.4:1. Use

Subtle surface Use #CDC2F0 for cards and hover fills. Tint 80

Avoid beside #470B75 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #230B73 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #230B73;
  --color-base-rgb: 35 11 115;
  --color-base-oklch: oklch(28.2% 0.157 280.0);
  --color-50: #F4F0FE;
  --color-100: #E1D9FD;
  --color-200: #C4B4F8;
  --color-300: #9B82ED;
  --color-400: #7454DE;
  --color-500: #5331C3;
  --color-600: #452D95;
  --color-700: #362669;
  --color-800: #261C44;
  --color-900: #19132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  midnight-blue: {
    50: '#F4F0FE',
    100: '#E1D9FD',
    200: '#C4B4F8',
    300: '#9B82ED',
    400: '#7454DE',
    500: '#5331C3',
    600: '#452D95',
    700: '#362669',
    800: '#261C44',
    900: '#19132A',
  },
}

$base: #230B73;
$base-ink: #FFFFFF;
$base-50: #F4F0FE;
$base-100: #E1D9FD;
$base-200: #C4B4F8;
$base-300: #9B82ED;
$base-400: #7454DE;
$base-500: #5331C3;
$base-600: #452D95;
$base-700: #362669;
$base-800: #261C44;
$base-900: #19132A;
$base-hover: #1C095D;
$base-subtle: #B2A1EA;

{
    "color": {
        "base": {
            "value": "#230B73",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E1D9FD",
                "type": "color"
            },
            "200": {
                "value": "#C4B4F8",
                "type": "color"
            },
            "300": {
                "value": "#9B82ED",
                "type": "color"
            },
            "400": {
                "value": "#7454DE",
                "type": "color"
            },
            "500": {
                "value": "#5331C3",
                "type": "color"
            },
            "600": {
                "value": "#452D95",
                "type": "color"
            },
            "700": {
                "value": "#362669",
                "type": "color"
            },
            "800": {
                "value": "#261C44",
                "type": "color"
            },
            "900": {
                "value": "#19132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #230B73

Color Lab

Pairs with #230B73

UI roles & guardrails

In real applications

Scales

Every model

Export