Nearest named color: Denim Blue
#2369B3
#2369B3
Nearest named
Denim Blue
Family
Blue
Lightness
51.7%
Chroma
0.136
Hue angle
253.1°
Temperature
Cool
Contrast on white
5.61:1 · AA
Contrast on black
3.31:1 · AA Large
Web-safe
#3366CC
CSS oklch()
52% 0.14 253

#2369B3 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #2369B3

Not just a swatch — here's how #2369B3 works with other colors. Named schemes with #2369B3 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.

Vintage Leather Lead · 5 colors

Denim Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.

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Color Lab

How #2369B3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 13/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 40/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 49/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 44/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 37/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 100/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 13/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 71/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #2369B3

For UI
For branding
For interior
For fashion
People also use #2369B3 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.6:1. Use
Subtle surface Use #D3E1F0 for cards and hover fills. Tint 80
Avoid beside #2339B3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #2369B3 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #2369B3;
  --color-base-rgb: 35 105 179;
  --color-base-oklch: oklch(51.7% 0.136 253.1);
  --color-50: #F2F7FD;
  --color-100: #DCEAF9;
  --color-200: #BBD5F1;
  --color-300: #8CB6E3;
  --color-400: #6297D0;
  --color-500: #3F78B5;
  --color-600: #37608B;
  --color-700: #2C4662;
  --color-800: #203041;
  --color-900: #161E28;
  --color-on-base: #FFFFFF;
}