#2369B3 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #2369B3 works with other colors. Named schemes with #2369B3 in its natural role, and a note on why the supporting colors balance it.
Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.
Denim Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.
How #2369B3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #2369B3 at work across the surfaces designers actually ship.
:root {
--color-base: #2369B3;
--color-base-rgb: 35 105 179;
--color-base-oklch: oklch(51.7% 0.136 253.1);
--color-50: #F2F7FD;
--color-100: #DCEAF9;
--color-200: #BBD5F1;
--color-300: #8CB6E3;
--color-400: #6297D0;
--color-500: #3F78B5;
--color-600: #37608B;
--color-700: #2C4662;
--color-800: #203041;
--color-900: #161E28;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
denim-blue: {
50: '#F2F7FD',
100: '#DCEAF9',
200: '#BBD5F1',
300: '#8CB6E3',
400: '#6297D0',
500: '#3F78B5',
600: '#37608B',
700: '#2C4662',
800: '#203041',
900: '#161E28',
},
}
$base: #2369B3; $base-ink: #FFFFFF; $base-50: #F2F7FD; $base-100: #DCEAF9; $base-200: #BBD5F1; $base-300: #8CB6E3; $base-400: #6297D0; $base-500: #3F78B5; $base-600: #37608B; $base-700: #2C4662; $base-800: #203041; $base-900: #161E28; $base-hover: #1C548F; $base-subtle: #BCD2E9;
{
"color": {
"base": {
"value": "#2369B3",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F7FD",
"type": "color"
},
"100": {
"value": "#DCEAF9",
"type": "color"
},
"200": {
"value": "#BBD5F1",
"type": "color"
},
"300": {
"value": "#8CB6E3",
"type": "color"
},
"400": {
"value": "#6297D0",
"type": "color"
},
"500": {
"value": "#3F78B5",
"type": "color"
},
"600": {
"value": "#37608B",
"type": "color"
},
"700": {
"value": "#2C4662",
"type": "color"
},
"800": {
"value": "#203041",
"type": "color"
},
"900": {
"value": "#161E28",
"type": "color"
}
}
}
}