#240118 is a deep, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240118 works with other colors. Named schemes with #240118 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #240118 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240118 at work across the surfaces designers actually ship.
:root {
--color-base: #240118;
--color-base-rgb: 36 1 24;
--color-base-oklch: oklch(17.6% 0.071 344.3);
--color-50: #FEF0F9;
--color-100: #FDD8F0;
--color-200: #FCB1E1;
--color-300: #F57ACA;
--color-400: #E84AB1;
--color-500: #CE2793;
--color-600: #9C2673;
--color-700: #6E2153;
--color-800: #471A37;
--color-900: #2B1222;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FEF0F9',
100: '#FDD8F0',
200: '#FCB1E1',
300: '#F57ACA',
400: '#E84AB1',
500: '#CE2793',
600: '#9C2673',
700: '#6E2153',
800: '#471A37',
900: '#2B1222',
},
}
$base: #240118; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8F0; $base-200: #FCB1E1; $base-300: #F57ACA; $base-400: #E84AB1; $base-500: #CE2793; $base-600: #9C2673; $base-700: #6E2153; $base-800: #471A37; $base-900: #2B1222; $base-hover: #1C0112; $base-subtle: #EB84C7;
{
"color": {
"base": {
"value": "#240118",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8F0",
"type": "color"
},
"200": {
"value": "#FCB1E1",
"type": "color"
},
"300": {
"value": "#F57ACA",
"type": "color"
},
"400": {
"value": "#E84AB1",
"type": "color"
},
"500": {
"value": "#CE2793",
"type": "color"
},
"600": {
"value": "#9C2673",
"type": "color"
},
"700": {
"value": "#6E2153",
"type": "color"
},
"800": {
"value": "#471A37",
"type": "color"
},
"900": {
"value": "#2B1222",
"type": "color"
}
}
}
}