What color is #240131?

#240131 is a very dark, vivid purple. In RGB it is rgb(36, 1, 49), and in HSL hsl(284, 96%, 10%).

Is #240131 accessible as text?

On white, #240131 has a contrast ratio of 18.69:1 (passes WCAG AA for body text); on black it is 1.12:1 (fails). For text placed on #240131, use white for the best readability.

What is the closest Tailwind color to #240131?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #240131?

#240131 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E3201. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #240131 below.

Is #240131 good for buttons?

#240131 works well for buttons and highlights, but use white text on #240131 — black text only reaches 1.12:1, below the 4.5:1 needed for normal-size labels.

Is #240131 the same as CSS midnightblue?

No — #240131 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#240131 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #240131

Not just a swatch — here's how #240131 works with other colors. Named schemes with #240131 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #240131 Anchor #141210 Accent #D89954 Secondary #2D2630 Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #240131 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #080007

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #240131 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #240131 Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #240131 Secondary #3D3243 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #240131 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 19/100

Very low

Firm and assertive — carries weight and contrast.

Depth 80/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 82/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 13/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #240131

For UI

For branding

For interior

For fashion

People also use #240131 with

Navy Deep Purple Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.7:1. Use

Subtle surface Use #E0B1F1 for cards and hover fills. Tint 80

Avoid beside #32012F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #240131 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #240131;
  --color-base-rgb: 36 1 49;
  --color-base-oklch: oklch(19.6% 0.094 314.9);
  --color-50: #FBF0FE;
  --color-100: #F3D8FD;
  --color-200: #E8B1FC;
  --color-300: #D57AF6;
  --color-400: #BE4AE8;
  --color-500: #A226CF;
  --color-600: #7D259D;
  --color-700: #59216E;
  --color-800: #3B1948;
  --color-900: #25122C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FBF0FE',
    100: '#F3D8FD',
    200: '#E8B1FC',
    300: '#D57AF6',
    400: '#BE4AE8',
    500: '#A226CF',
    600: '#7D259D',
    700: '#59216E',
    800: '#3B1948',
    900: '#25122C',
  },
}

$base: #240131;
$base-ink: #FFFFFF;
$base-50: #FBF0FE;
$base-100: #F3D8FD;
$base-200: #E8B1FC;
$base-300: #D57AF6;
$base-400: #BE4AE8;
$base-500: #A226CF;
$base-600: #7D259D;
$base-700: #59216E;
$base-800: #3B1948;
$base-900: #25122C;
$base-hover: #1E0128;
$base-subtle: #D288EC;

{
    "color": {
        "base": {
            "value": "#240131",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F3D8FD",
                "type": "color"
            },
            "200": {
                "value": "#E8B1FC",
                "type": "color"
            },
            "300": {
                "value": "#D57AF6",
                "type": "color"
            },
            "400": {
                "value": "#BE4AE8",
                "type": "color"
            },
            "500": {
                "value": "#A226CF",
                "type": "color"
            },
            "600": {
                "value": "#7D259D",
                "type": "color"
            },
            "700": {
                "value": "#59216E",
                "type": "color"
            },
            "800": {
                "value": "#3B1948",
                "type": "color"
            },
            "900": {
                "value": "#25122C",
                "type": "color"
            }
        }
    }
}

Palettes built on #240131

Color Lab

Pairs with #240131

UI roles & guardrails

In real applications

Scales

Every model

Export