What color is #240249?

#240249 is a very dark, vivid violet. In RGB it is rgb(36, 2, 73), and in HSL hsl(269, 95%, 15%).

Is #240249 accessible as text?

On white, #240249 has a contrast ratio of 17.80:1 (passes WCAG AA for body text); on black it is 1.18:1 (fails). For text placed on #240249, use white for the best readability.

What is the closest Tailwind color to #240249?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #240249?

#240249 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #274B02. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #240249 below.

Is #240249 good for buttons?

#240249 works well for buttons and highlights, but use white text on #240249 — black text only reaches 1.18:1, below the 4.5:1 needed for normal-size labels.

Is #240249 the same as CSS midnightblue?

No — #240249 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#240249 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #240249

Not just a swatch — here's how #240249 works with other colors. Named schemes with #240249 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #240249 Anchor #141210 Accent #DA9856 Secondary #2A2732 Surface #F3ECE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #240249 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #0D0016

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Coastal Morning Lead · 5 colors

Lead #240249 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #240249 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C8 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #240249 Secondary #403A51 Support #9C9088 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #240249 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 37/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 20/100

Very low

Firm and assertive — carries weight and contrast.

Depth 78/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 31/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 19/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 35/100

Low

Usable as a tinted surface in measured doses.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #240249

For UI

For branding

For interior

For fashion

People also use #240249 with

Navy Blue Deep Purple British Racing Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 17.8:1. Use

Subtle surface Use #D3B6F1 for cards and hover fills. Tint 80

Avoid beside #3D024B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #240249 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #240249;
  --color-base-rgb: 36 2 73;
  --color-base-oklch: oklch(22.4% 0.117 297.5);
  --color-50: #F7F0FE;
  --color-100: #EAD8FD;
  --color-200: #D5B1FC;
  --color-300: #B67AF5;
  --color-400: #964AE8;
  --color-500: #7827CE;
  --color-600: #5F269C;
  --color-700: #46216E;
  --color-800: #301A47;
  --color-900: #1E122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#F7F0FE',
    100: '#EAD8FD',
    200: '#D5B1FC',
    300: '#B67AF5',
    400: '#964AE8',
    500: '#7827CE',
    600: '#5F269C',
    700: '#46216E',
    800: '#301A47',
    900: '#1E122B',
  },
}

$base: #240249;
$base-ink: #FFFFFF;
$base-50: #F7F0FE;
$base-100: #EAD8FD;
$base-200: #D5B1FC;
$base-300: #B67AF5;
$base-400: #964AE8;
$base-500: #7827CE;
$base-600: #5F269C;
$base-700: #46216E;
$base-800: #301A47;
$base-900: #1E122B;
$base-hover: #1E023C;
$base-subtle: #BC8FED;

{
    "color": {
        "base": {
            "value": "#240249",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EAD8FD",
                "type": "color"
            },
            "200": {
                "value": "#D5B1FC",
                "type": "color"
            },
            "300": {
                "value": "#B67AF5",
                "type": "color"
            },
            "400": {
                "value": "#964AE8",
                "type": "color"
            },
            "500": {
                "value": "#7827CE",
                "type": "color"
            },
            "600": {
                "value": "#5F269C",
                "type": "color"
            },
            "700": {
                "value": "#46216E",
                "type": "color"
            },
            "800": {
                "value": "#301A47",
                "type": "color"
            },
            "900": {
                "value": "#1E122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #240249

Color Lab

Pairs with #240249

UI roles & guardrails

In real applications

Scales

Every model

Export