#240405 is a deep, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240405 works with other colors. Named schemes with #240405 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #240405 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240405 at work across the surfaces designers actually ship.
:root {
--color-base: #240405;
--color-base-rgb: 36 4 5;
--color-base-oklch: oklch(17.5% 0.056 22.8);
--color-50: #FEF1F1;
--color-100: #FCD9DA;
--color-200: #F7B6B8;
--color-300: #EB8487;
--color-400: #DB575B;
--color-500: #C13439;
--color-600: #932F32;
--color-700: #682729;
--color-800: #441D1F;
--color-900: #291414;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FEF1F1',
100: '#FCD9DA',
200: '#F7B6B8',
300: '#EB8487',
400: '#DB575B',
500: '#C13439',
600: '#932F32',
700: '#682729',
800: '#441D1F',
900: '#291414',
},
}
$base: #240405; $base-ink: #FFFFFF; $base-50: #FEF1F1; $base-100: #FCD9DA; $base-200: #F7B6B8; $base-300: #EB8487; $base-400: #DB575B; $base-500: #C13439; $base-600: #932F32; $base-700: #682729; $base-800: #441D1F; $base-900: #291414; $base-hover: #1D0304; $base-subtle: #E38E91;
{
"color": {
"base": {
"value": "#240405",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F1",
"type": "color"
},
"100": {
"value": "#FCD9DA",
"type": "color"
},
"200": {
"value": "#F7B6B8",
"type": "color"
},
"300": {
"value": "#EB8487",
"type": "color"
},
"400": {
"value": "#DB575B",
"type": "color"
},
"500": {
"value": "#C13439",
"type": "color"
},
"600": {
"value": "#932F32",
"type": "color"
},
"700": {
"value": "#682729",
"type": "color"
},
"800": {
"value": "#441D1F",
"type": "color"
},
"900": {
"value": "#291414",
"type": "color"
}
}
}
}