What color is #24040C?

#24040C is a very dark, vivid rose. In RGB it is rgb(36, 4, 12), and in HSL hsl(345, 80%, 8%).

Is #24040C accessible as text?

On white, #24040C has a contrast ratio of 19.13:1 (passes WCAG AA for body text); on black it is 1.10:1 (fails). For text placed on #24040C, use white for the best readability.

What is the closest Tailwind color to #24040C?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #24040C?

#24040C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #04251D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #24040C below.

Is #24040C good for buttons?

#24040C works well for buttons and highlights, but use white text on #24040C — black text only reaches 1.10:1, below the 4.5:1 needed for normal-size labels.

Is #24040C the same as CSS black?

No — #24040C is not the CSS named color black, but black (#000000) is the closest CSS named color.

#24040C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #24040C

Not just a swatch — here's how #24040C works with other colors. Named schemes with #24040C in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #24040C Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #24040C Secondary #B8622B Accent #7A7642 Surface #F5EBDD Anchor #3C2A21

This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #24040C Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #24040C Anchor #141210 Accent #D39D4F Secondary #322527 Surface #F3EDE3

Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #24040C Secondary #3B2E30 Support #9B9087 Ink #17140F

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #24040C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 63/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 19/100

Very low

Firm and assertive — carries weight and contrast.

Depth 79/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 33/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 80/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 22/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 9/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 56/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #24040C

For UI

For branding

For interior

For fashion

People also use #24040C with

Deep Purple Graphite Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 19.1:1. Use

Subtle surface Use #EBB5C3 for cards and hover fills. Tint 80

Avoid beside #250704 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #24040C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #24040C;
  --color-base-rgb: 36 4 12;
  --color-base-oklch: oklch(17.7% 0.057 8.2);
  --color-50: #FEF1F4;
  --color-100: #FCD9E2;
  --color-200: #F7B6C6;
  --color-300: #EB849E;
  --color-400: #DB5778;
  --color-500: #C13457;
  --color-600: #932F48;
  --color-700: #682737;
  --color-800: #441D27;
  --color-900: #291419;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  jet-black: {
    50: '#FEF1F4',
    100: '#FCD9E2',
    200: '#F7B6C6',
    300: '#EB849E',
    400: '#DB5778',
    500: '#C13457',
    600: '#932F48',
    700: '#682737',
    800: '#441D27',
    900: '#291419',
  },
}

$base: #24040C;
$base-ink: #FFFFFF;
$base-50: #FEF1F4;
$base-100: #FCD9E2;
$base-200: #F7B6C6;
$base-300: #EB849E;
$base-400: #DB5778;
$base-500: #C13457;
$base-600: #932F48;
$base-700: #682737;
$base-800: #441D27;
$base-900: #291419;
$base-hover: #1D030A;
$base-subtle: #E38EA3;

{
    "color": {
        "base": {
            "value": "#24040C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FCD9E2",
                "type": "color"
            },
            "200": {
                "value": "#F7B6C6",
                "type": "color"
            },
            "300": {
                "value": "#EB849E",
                "type": "color"
            },
            "400": {
                "value": "#DB5778",
                "type": "color"
            },
            "500": {
                "value": "#C13457",
                "type": "color"
            },
            "600": {
                "value": "#932F48",
                "type": "color"
            },
            "700": {
                "value": "#682737",
                "type": "color"
            },
            "800": {
                "value": "#441D27",
                "type": "color"
            },
            "900": {
                "value": "#291419",
                "type": "color"
            }
        }
    }
}