#24041D is a deep, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #24041D works with other colors. Named schemes with #24041D in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Graphite as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
How #24041D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #24041D at work across the surfaces designers actually ship.
:root {
--color-base: #24041D;
--color-base-rgb: 36 4 29;
--color-base-oklch: oklch(18.5% 0.067 337.7);
--color-50: #FEF1FB;
--color-100: #FCD9F4;
--color-200: #F7B6E9;
--color-300: #EB84D5;
--color-400: #DB57BF;
--color-500: #C134A2;
--color-600: #932F7D;
--color-700: #68275A;
--color-800: #441D3B;
--color-900: #291425;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#FEF1FB',
100: '#FCD9F4',
200: '#F7B6E9',
300: '#EB84D5',
400: '#DB57BF',
500: '#C134A2',
600: '#932F7D',
700: '#68275A',
800: '#441D3B',
900: '#291425',
},
}
$base: #24041D; $base-ink: #FFFFFF; $base-50: #FEF1FB; $base-100: #FCD9F4; $base-200: #F7B6E9; $base-300: #EB84D5; $base-400: #DB57BF; $base-500: #C134A2; $base-600: #932F7D; $base-700: #68275A; $base-800: #441D3B; $base-900: #291425; $base-hover: #1D0318; $base-subtle: #E38ED1;
{
"color": {
"base": {
"value": "#24041D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1FB",
"type": "color"
},
"100": {
"value": "#FCD9F4",
"type": "color"
},
"200": {
"value": "#F7B6E9",
"type": "color"
},
"300": {
"value": "#EB84D5",
"type": "color"
},
"400": {
"value": "#DB57BF",
"type": "color"
},
"500": {
"value": "#C134A2",
"type": "color"
},
"600": {
"value": "#932F7D",
"type": "color"
},
"700": {
"value": "#68275A",
"type": "color"
},
"800": {
"value": "#441D3B",
"type": "color"
},
"900": {
"value": "#291425",
"type": "color"
}
}
}
}