What color is #240535?

#240535 is a very dark, vivid violet. In RGB it is rgb(36, 5, 53), and in HSL hsl(279, 83%, 11%).

Is #240535 accessible as text?

On white, #240535 has a contrast ratio of 18.29:1 (passes WCAG AA for body text); on black it is 1.15:1 (fails). For text placed on #240535, use white for the best readability.

What is the closest Tailwind color to #240535?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #240535?

#240535 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #153305. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #240535 below.

Is #240535 good for buttons?

#240535 works well for buttons and highlights, but use white text on #240535 — black text only reaches 1.15:1, below the 4.5:1 needed for normal-size labels.

Is #240535 the same as CSS midnightblue?

No — #240535 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#240535 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #240535

Not just a swatch — here's how #240535 works with other colors. Named schemes with #240535 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #240535 Secondary #7E4630 Surface #EDD8C1 Accent #355249 Anchor #592236

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #240535 Surface #F1E8DC Highlight #F8F0E7 Secondary #BDADA1 Ink #2C2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #240535 Anchor #141210 Accent #D99954 Secondary #2C2630 Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #240535 Secondary #3F3546 Support #9C9088 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #240535 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #240535 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 20/100

Very low

Firm and assertive — carries weight and contrast.

Depth 78/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 15/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 44/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #240535

For UI

For branding

For interior

For fashion

People also use #240535 with

Navy Deep Purple Sacramento Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.3:1. Use

Subtle surface Use #DAB6ED for cards and hover fills. Tint 80

Avoid beside #330533 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #240535 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
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Packaging

BLOOM

Botanical Wash

250 ml

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Export

:root {
  --color-base: #240535;
  --color-base-rgb: 36 5 53;
  --color-base-oklch: oklch(20.7% 0.090 310.3);
  --color-50: #F9F0FE;
  --color-100: #F0D9FD;
  --color-200: #E0B4F8;
  --color-300: #C882ED;
  --color-400: #AE54DE;
  --color-500: #9031C3;
  --color-600: #702D95;
  --color-700: #512669;
  --color-800: #361C44;
  --color-900: #22132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#F9F0FE',
    100: '#F0D9FD',
    200: '#E0B4F8',
    300: '#C882ED',
    400: '#AE54DE',
    500: '#9031C3',
    600: '#702D95',
    700: '#512669',
    800: '#361C44',
    900: '#22132A',
  },
}

$base: #240535;
$base-ink: #FFFFFF;
$base-50: #F9F0FE;
$base-100: #F0D9FD;
$base-200: #E0B4F8;
$base-300: #C882ED;
$base-400: #AE54DE;
$base-500: #9031C3;
$base-600: #702D95;
$base-700: #512669;
$base-800: #361C44;
$base-900: #22132A;
$base-hover: #1C0429;
$base-subtle: #C890E6;

{
    "color": {
        "base": {
            "value": "#240535",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F0FE",
                "type": "color"
            },
            "100": {
                "value": "#F0D9FD",
                "type": "color"
            },
            "200": {
                "value": "#E0B4F8",
                "type": "color"
            },
            "300": {
                "value": "#C882ED",
                "type": "color"
            },
            "400": {
                "value": "#AE54DE",
                "type": "color"
            },
            "500": {
                "value": "#9031C3",
                "type": "color"
            },
            "600": {
                "value": "#702D95",
                "type": "color"
            },
            "700": {
                "value": "#512669",
                "type": "color"
            },
            "800": {
                "value": "#361C44",
                "type": "color"
            },
            "900": {
                "value": "#22132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #240535

Color Lab

Pairs with #240535

UI roles & guardrails

In real applications

Scales

Every model

Export