#240707 is a muted, warm red-orange. On the Color Lab it reads quietly premium, restrained and easy to live with. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240707 works with other colors. Named schemes with #240707 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #240707 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240707 at work across the surfaces designers actually ship.
:root {
--color-base: #240707;
--color-base-rgb: 36 7 7;
--color-base-oklch: oklch(18.2% 0.050 23.5);
--color-50: #FDF2F2;
--color-100: #F9DCDC;
--color-200: #F1BBBB;
--color-300: #E38C8C;
--color-400: #D06262;
--color-500: #B53F3F;
--color-600: #8B3737;
--color-700: #622C2C;
--color-800: #412020;
--color-900: #281616;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FDF2F2',
100: '#F9DCDC',
200: '#F1BBBB',
300: '#E38C8C',
400: '#D06262',
500: '#B53F3F',
600: '#8B3737',
700: '#622C2C',
800: '#412020',
900: '#281616',
},
}
$base: #240707; $base-ink: #FFFFFF; $base-50: #FDF2F2; $base-100: #F9DCDC; $base-200: #F1BBBB; $base-300: #E38C8C; $base-400: #D06262; $base-500: #B53F3F; $base-600: #8B3737; $base-700: #622C2C; $base-800: #412020; $base-900: #281616; $base-hover: #1B0505; $base-subtle: #DC9595;
{
"color": {
"base": {
"value": "#240707",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F2",
"type": "color"
},
"100": {
"value": "#F9DCDC",
"type": "color"
},
"200": {
"value": "#F1BBBB",
"type": "color"
},
"300": {
"value": "#E38C8C",
"type": "color"
},
"400": {
"value": "#D06262",
"type": "color"
},
"500": {
"value": "#B53F3F",
"type": "color"
},
"600": {
"value": "#8B3737",
"type": "color"
},
"700": {
"value": "#622C2C",
"type": "color"
},
"800": {
"value": "#412020",
"type": "color"
},
"900": {
"value": "#281616",
"type": "color"
}
}
}
}