#24071D is a deep, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #24071D works with other colors. Named schemes with #24071D in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Graphite as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
How #24071D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #24071D at work across the surfaces designers actually ship.
:root {
--color-base: #24071D;
--color-base-rgb: 36 7 29;
--color-base-oklch: oklch(19.1% 0.060 338.3);
--color-50: #FDF2FA;
--color-100: #F9DCF2;
--color-200: #F1BBE5;
--color-300: #E38CCF;
--color-400: #D062B7;
--color-500: #B53F9A;
--color-600: #8B3777;
--color-700: #622C56;
--color-800: #412039;
--color-900: #281623;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#FDF2FA',
100: '#F9DCF2',
200: '#F1BBE5',
300: '#E38CCF',
400: '#D062B7',
500: '#B53F9A',
600: '#8B3777',
700: '#622C56',
800: '#412039',
900: '#281623',
},
}
$base: #24071D; $base-ink: #FFFFFF; $base-50: #FDF2FA; $base-100: #F9DCF2; $base-200: #F1BBE5; $base-300: #E38CCF; $base-400: #D062B7; $base-500: #B53F9A; $base-600: #8B3777; $base-700: #622C56; $base-800: #412039; $base-900: #281623; $base-hover: #1B0516; $base-subtle: #DC95CC;
{
"color": {
"base": {
"value": "#24071D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2FA",
"type": "color"
},
"100": {
"value": "#F9DCF2",
"type": "color"
},
"200": {
"value": "#F1BBE5",
"type": "color"
},
"300": {
"value": "#E38CCF",
"type": "color"
},
"400": {
"value": "#D062B7",
"type": "color"
},
"500": {
"value": "#B53F9A",
"type": "color"
},
"600": {
"value": "#8B3777",
"type": "color"
},
"700": {
"value": "#622C56",
"type": "color"
},
"800": {
"value": "#412039",
"type": "color"
},
"900": {
"value": "#281623",
"type": "color"
}
}
}
}