#240845 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240845 works with other colors. Named schemes with #240845 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #240845 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240845 at work across the surfaces designers actually ship.
:root {
--color-base: #240845;
--color-base-rgb: 36 8 69;
--color-base-oklch: oklch(22.7% 0.104 298.2);
--color-50: #F7F1FE;
--color-100: #E9DAFC;
--color-200: #D4B6F6;
--color-300: #B485EB;
--color-400: #9558DA;
--color-500: #7635C0;
--color-600: #5E3092;
--color-700: #452867;
--color-800: #2F1D43;
--color-900: #1E1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F7F1FE',
100: '#E9DAFC',
200: '#D4B6F6',
300: '#B485EB',
400: '#9558DA',
500: '#7635C0',
600: '#5E3092',
700: '#452867',
800: '#2F1D43',
900: '#1E1429',
},
}
$base: #240845; $base-ink: #FFFFFF; $base-50: #F7F1FE; $base-100: #E9DAFC; $base-200: #D4B6F6; $base-300: #B485EB; $base-400: #9558DA; $base-500: #7635C0; $base-600: #5E3092; $base-700: #452867; $base-800: #2F1D43; $base-900: #1E1429; $base-hover: #1D0637; $base-subtle: #BB97E5;
{
"color": {
"base": {
"value": "#240845",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FE",
"type": "color"
},
"100": {
"value": "#E9DAFC",
"type": "color"
},
"200": {
"value": "#D4B6F6",
"type": "color"
},
"300": {
"value": "#B485EB",
"type": "color"
},
"400": {
"value": "#9558DA",
"type": "color"
},
"500": {
"value": "#7635C0",
"type": "color"
},
"600": {
"value": "#5E3092",
"type": "color"
},
"700": {
"value": "#452867",
"type": "color"
},
"800": {
"value": "#2F1D43",
"type": "color"
},
"900": {
"value": "#1E1429",
"type": "color"
}
}
}
}