#240907 is a muted, warm orange. On the Color Lab it reads quietly premium, restrained and easy to live with. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240907 works with other colors. Named schemes with #240907 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #240907 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240907 at work across the surfaces designers actually ship.
:root {
--color-base: #240907;
--color-base-rgb: 36 9 7;
--color-base-oklch: oklch(18.6% 0.047 27.4);
--color-50: #FDF2F2;
--color-100: #F9DEDC;
--color-200: #F1BFBB;
--color-300: #E3928C;
--color-400: #D06962;
--color-500: #B5473F;
--color-600: #8B3D37;
--color-700: #62302C;
--color-800: #412220;
--color-900: #281716;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FDF2F2',
100: '#F9DEDC',
200: '#F1BFBB',
300: '#E3928C',
400: '#D06962',
500: '#B5473F',
600: '#8B3D37',
700: '#62302C',
800: '#412220',
900: '#281716',
},
}
$base: #240907; $base-ink: #FFFFFF; $base-50: #FDF2F2; $base-100: #F9DEDC; $base-200: #F1BFBB; $base-300: #E3928C; $base-400: #D06962; $base-500: #B5473F; $base-600: #8B3D37; $base-700: #62302C; $base-800: #412220; $base-900: #281716; $base-hover: #1B0705; $base-subtle: #DC9A95;
{
"color": {
"base": {
"value": "#240907",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F2",
"type": "color"
},
"100": {
"value": "#F9DEDC",
"type": "color"
},
"200": {
"value": "#F1BFBB",
"type": "color"
},
"300": {
"value": "#E3928C",
"type": "color"
},
"400": {
"value": "#D06962",
"type": "color"
},
"500": {
"value": "#B5473F",
"type": "color"
},
"600": {
"value": "#8B3D37",
"type": "color"
},
"700": {
"value": "#62302C",
"type": "color"
},
"800": {
"value": "#412220",
"type": "color"
},
"900": {
"value": "#281716",
"type": "color"
}
}
}
}