#240A67 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240A67 works with other colors. Named schemes with #240A67 in its natural role, and a note on why the supporting colors balance it.
Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.
Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.
How #240A67 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240A67 at work across the surfaces designers actually ship.
:root {
--color-base: #240A67;
--color-base-rgb: 36 10 103;
--color-base-oklch: oklch(26.8% 0.143 283.8);
--color-50: #F4F0FE;
--color-100: #E3D9FC;
--color-200: #C8B5F8;
--color-300: #A183ED;
--color-400: #7C55DD;
--color-500: #5B32C3;
--color-600: #4B2E94;
--color-700: #392669;
--color-800: #281D44;
--color-900: #1A142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
midnight-blue: {
50: '#F4F0FE',
100: '#E3D9FC',
200: '#C8B5F8',
300: '#A183ED',
400: '#7C55DD',
500: '#5B32C3',
600: '#4B2E94',
700: '#392669',
800: '#281D44',
900: '#1A142A',
},
}
$base: #240A67; $base-ink: #FFFFFF; $base-50: #F4F0FE; $base-100: #E3D9FC; $base-200: #C8B5F8; $base-300: #A183ED; $base-400: #7C55DD; $base-500: #5B32C3; $base-600: #4B2E94; $base-700: #392669; $base-800: #281D44; $base-900: #1A142A; $base-hover: #1D0852; $base-subtle: #B39EE9;
{
"color": {
"base": {
"value": "#240A67",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F0FE",
"type": "color"
},
"100": {
"value": "#E3D9FC",
"type": "color"
},
"200": {
"value": "#C8B5F8",
"type": "color"
},
"300": {
"value": "#A183ED",
"type": "color"
},
"400": {
"value": "#7C55DD",
"type": "color"
},
"500": {
"value": "#5B32C3",
"type": "color"
},
"600": {
"value": "#4B2E94",
"type": "color"
},
"700": {
"value": "#392669",
"type": "color"
},
"800": {
"value": "#281D44",
"type": "color"
},
"900": {
"value": "#1A142A",
"type": "color"
}
}
}
}