What color is #240ABA?

#240ABA is a dark, vivid indigo. In RGB it is rgb(36, 10, 186), and in HSL hsl(249, 90%, 38%).

Is #240ABA accessible as text?

On white, #240ABA has a contrast ratio of 11.49:1 (passes WCAG AA for body text); on black it is 1.83:1 (fails). For text placed on #240ABA, use white for the best readability.

What is the closest Tailwind color to #240ABA?

The nearest Tailwind CSS token is indigo-800 (#372AAC).

What colors go well with #240ABA?

#240ABA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #9EB80A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #240ABA below.

Is #240ABA good for buttons?

#240ABA works well for buttons and highlights, but use white text on #240ABA — black text only reaches 1.83:1, below the 4.5:1 needed for normal-size labels.

Is #240ABA the same as CSS mediumblue?

No — #240ABA is not the CSS named color mediumblue, but mediumblue (#0000CD) is the closest CSS named color.

#240ABA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #240ABA

Not just a swatch — here's how #240ABA works with other colors. Named schemes with #240ABA in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #240ABA Anchor #141210 Accent #DC9659 Secondary #252833 Surface #F3ECE3

Zaffre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Signal #240ABA Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #3B4BD7

Zaffre is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Zaffre.

Moody Editorial Color · 5 colors

Color #240ABA Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #28006A

Zaffre adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Zaffre.

Coastal Morning Lead · 5 colors

Lead #240ABA Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Zaffre opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #240ABA Secondary #566497 Support #9D8F88 Ink #18140F

Zaffre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Zaffre carrying the quiet middle.

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Color Lab

How #240ABA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 12/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 69/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 10/100

Very low

Clean and current — no dusty, aged cast.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 91/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 45/100

Moderate

Workable accent with care around contrast.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 60/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #240ABA

For UI

For branding

For interior

For fashion

People also use #240ABA with

Royal Blue Dark Violet Citron Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.5:1. Use

Subtle surface Use #D1CBF4 for cards and hover fills. Tint 80

Avoid beside #5E0AB8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #240ABA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #240ABA;
  --color-base-rgb: 36 10 186;
  --color-base-oklch: oklch(37.4% 0.236 271.1);
  --color-50: #F2F0FE;
  --color-100: #DDD8FD;
  --color-200: #BDB2FB;
  --color-300: #8F7EF2;
  --color-400: #654FE3;
  --color-500: #432BCA;
  --color-600: #3A2999;
  --color-700: #2E236C;
  --color-800: #211B46;
  --color-900: #16122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  zaffre: {
    50: '#F2F0FE',
    100: '#DDD8FD',
    200: '#BDB2FB',
    300: '#8F7EF2',
    400: '#654FE3',
    500: '#432BCA',
    600: '#3A2999',
    700: '#2E236C',
    800: '#211B46',
    900: '#16122B',
  },
}

$base: #240ABA;
$base-ink: #FFFFFF;
$base-50: #F2F0FE;
$base-100: #DDD8FD;
$base-200: #BDB2FB;
$base-300: #8F7EF2;
$base-400: #654FE3;
$base-500: #432BCA;
$base-600: #3A2999;
$base-700: #2E236C;
$base-800: #211B46;
$base-900: #16122B;
$base-hover: #1D0893;
$base-subtle: #B9AFF0;

{
    "color": {
        "base": {
            "value": "#240ABA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F0FE",
                "type": "color"
            },
            "100": {
                "value": "#DDD8FD",
                "type": "color"
            },
            "200": {
                "value": "#BDB2FB",
                "type": "color"
            },
            "300": {
                "value": "#8F7EF2",
                "type": "color"
            },
            "400": {
                "value": "#654FE3",
                "type": "color"
            },
            "500": {
                "value": "#432BCA",
                "type": "color"
            },
            "600": {
                "value": "#3A2999",
                "type": "color"
            },
            "700": {
                "value": "#2E236C",
                "type": "color"
            },
            "800": {
                "value": "#211B46",
                "type": "color"
            },
            "900": {
                "value": "#16122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #240ABA

Color Lab

Pairs with #240ABA

UI roles & guardrails

In real applications

Scales

Every model

Export