#240B25 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240B25 works with other colors. Named schemes with #240B25 in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
Graphite sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #240B25 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240B25 at work across the surfaces designers actually ship.
:root {
--color-base: #240B25;
--color-base-rgb: 36 11 37;
--color-base-oklch: oklch(20.3% 0.060 326.0);
--color-50: #FCF3FC;
--color-100: #F5DFF6;
--color-200: #EBC0EC;
--color-300: #D895DA;
--color-400: #C36CC6;
--color-500: #A74BAA;
--color-600: #803F83;
--color-700: #5C325D;
--color-800: #3D233D;
--color-900: #251726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#FCF3FC',
100: '#F5DFF6',
200: '#EBC0EC',
300: '#D895DA',
400: '#C36CC6',
500: '#A74BAA',
600: '#803F83',
700: '#5C325D',
800: '#3D233D',
900: '#251726',
},
}
$base: #240B25; $base-ink: #FFFFFF; $base-50: #FCF3FC; $base-100: #F5DFF6; $base-200: #EBC0EC; $base-300: #D895DA; $base-400: #C36CC6; $base-500: #A74BAA; $base-600: #803F83; $base-700: #5C325D; $base-800: #3D233D; $base-900: #251726; $base-hover: #1C081C; $base-subtle: #D49DD6;
{
"color": {
"base": {
"value": "#240B25",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3FC",
"type": "color"
},
"100": {
"value": "#F5DFF6",
"type": "color"
},
"200": {
"value": "#EBC0EC",
"type": "color"
},
"300": {
"value": "#D895DA",
"type": "color"
},
"400": {
"value": "#C36CC6",
"type": "color"
},
"500": {
"value": "#A74BAA",
"type": "color"
},
"600": {
"value": "#803F83",
"type": "color"
},
"700": {
"value": "#5C325D",
"type": "color"
},
"800": {
"value": "#3D233D",
"type": "color"
},
"900": {
"value": "#251726",
"type": "color"
}
}
}
}