What color is #240B2C?

#240B2C is a very dark purple. In RGB it is rgb(36, 11, 44), and in HSL hsl(285, 60%, 11%).

Is #240B2C accessible as text?

On white, #240B2C has a contrast ratio of 18.12:1 (passes WCAG AA for body text); on black it is 1.16:1 (fails). For text placed on #240B2C, use white for the best readability.

What is the closest Tailwind color to #240B2C?

The nearest Tailwind CSS token is mauve-900 (#1D161E).

What colors go well with #240B2C?

#240B2C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #142D0B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #240B2C below.

Is #240B2C good for buttons?

#240B2C works well for buttons and highlights, but use white text on #240B2C — black text only reaches 1.16:1, below the 4.5:1 needed for normal-size labels.

Is #240B2C the same as CSS midnightblue?

No — #240B2C is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#240B2C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #240B2C

Not just a swatch — here's how #240B2C works with other colors. Named schemes with #240B2C in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #240B2C Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #240B2C Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #240B2C Anchor #141210 Accent #D89954 Secondary #2D262F Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #240B2C Secondary #3F3642 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #240B2C Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #240B2C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 77/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 34/100

Low

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 26/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 13/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 51/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #240B2C

For UI

For branding

For interior

For fashion

People also use #240B2C with

Russian Violet Deep Purple Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 18.1:1. Use

Subtle surface Use #DBBEE5 for cards and hover fills. Tint 80

Avoid beside #2D0B2A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #240B2C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #240B2C;
  --color-base-rgb: 36 11 44;
  --color-base-oklch: oklch(20.8% 0.069 317.2);
  --color-50: #FAF2FC;
  --color-100: #F1DEF8;
  --color-200: #E2BEEF;
  --color-300: #CB91DE;
  --color-400: #B267CB;
  --color-500: #9546AF;
  --color-600: #743C86;
  --color-700: #542F60;
  --color-800: #38223F;
  --color-900: #231627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FAF2FC',
    100: '#F1DEF8',
    200: '#E2BEEF',
    300: '#CB91DE',
    400: '#B267CB',
    500: '#9546AF',
    600: '#743C86',
    700: '#542F60',
    800: '#38223F',
    900: '#231627',
  },
}

$base: #240B2C;
$base-ink: #FFFFFF;
$base-50: #FAF2FC;
$base-100: #F1DEF8;
$base-200: #E2BEEF;
$base-300: #CB91DE;
$base-400: #B267CB;
$base-500: #9546AF;
$base-600: #743C86;
$base-700: #542F60;
$base-800: #38223F;
$base-900: #231627;
$base-hover: #1D0924;
$base-subtle: #CA9CDA;

{
    "color": {
        "base": {
            "value": "#240B2C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF2FC",
                "type": "color"
            },
            "100": {
                "value": "#F1DEF8",
                "type": "color"
            },
            "200": {
                "value": "#E2BEEF",
                "type": "color"
            },
            "300": {
                "value": "#CB91DE",
                "type": "color"
            },
            "400": {
                "value": "#B267CB",
                "type": "color"
            },
            "500": {
                "value": "#9546AF",
                "type": "color"
            },
            "600": {
                "value": "#743C86",
                "type": "color"
            },
            "700": {
                "value": "#542F60",
                "type": "color"
            },
            "800": {
                "value": "#38223F",
                "type": "color"
            },
            "900": {
                "value": "#231627",
                "type": "color"
            }
        }
    }
}