What color is #240BB2?

#240BB2 is a dark, vivid indigo. In RGB it is rgb(36, 11, 178), and in HSL hsl(249, 88%, 37%).

Is #240BB2 accessible as text?

On white, #240BB2 has a contrast ratio of 11.89:1 (passes WCAG AA for body text); on black it is 1.77:1 (fails). For text placed on #240BB2, use white for the best readability.

What is the closest Tailwind color to #240BB2?

The nearest Tailwind CSS token is indigo-800 (#372AAC).

What colors go well with #240BB2?

#240BB2 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #98B10B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #240BB2 below.

Is #240BB2 good for buttons?

#240BB2 works well for buttons and highlights, but use white text on #240BB2 — black text only reaches 1.77:1, below the 4.5:1 needed for normal-size labels.

Is #240BB2 the same as CSS mediumblue?

No — #240BB2 is not the CSS named color mediumblue, but mediumblue (#0000CD) is the closest CSS named color.

#240BB2 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #240BB2

Not just a swatch — here's how #240BB2 works with other colors. Named schemes with #240BB2 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #240BB2 Anchor #141210 Accent #DC9659 Secondary #252833 Surface #F3ECE3

Zaffre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Signal #240BB2 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #3B49CF

Zaffre is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Zaffre.

Moody Editorial Color · 5 colors

Color #240BB2 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #260064

Zaffre adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Zaffre.

Coastal Morning Lead · 5 colors

Lead #240BB2 Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Zaffre opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #240BB2 Secondary #546192 Support #9D8F88 Ink #18140F

Zaffre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Zaffre carrying the quiet middle.

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Color Lab

How #240BB2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 13/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 69/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 12/100

Very low

Clean and current — no dusty, aged cast.

Luxury 60/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 88/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 46/100

Moderate

Workable accent with care around contrast.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 62/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #240BB2

For UI

For branding

For interior

For fashion

People also use #240BB2 with

Denim Blue Mauveine Citron Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.9:1. Use

Subtle surface Use #D1CBF3 for cards and hover fills. Tint 80

Avoid beside #5C0BB1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #240BB2 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #240BB2;
  --color-base-rgb: 36 11 178;
  --color-base-oklch: oklch(36.4% 0.227 271.7);
  --color-50: #F2F0FE;
  --color-100: #DDD8FD;
  --color-200: #BDB2FA;
  --color-300: #907FF0;
  --color-400: #6650E2;
  --color-500: #442DC8;
  --color-600: #3B2A98;
  --color-700: #2F246B;
  --color-800: #221B46;
  --color-900: #16132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  zaffre: {
    50: '#F2F0FE',
    100: '#DDD8FD',
    200: '#BDB2FA',
    300: '#907FF0',
    400: '#6650E2',
    500: '#442DC8',
    600: '#3B2A98',
    700: '#2F246B',
    800: '#221B46',
    900: '#16132B',
  },
}

$base: #240BB2;
$base-ink: #FFFFFF;
$base-50: #F2F0FE;
$base-100: #DDD8FD;
$base-200: #BDB2FA;
$base-300: #907FF0;
$base-400: #6650E2;
$base-500: #442DC8;
$base-600: #3B2A98;
$base-700: #2F246B;
$base-800: #221B46;
$base-900: #16132B;
$base-hover: #1D098E;
$base-subtle: #B8AFEF;

{
    "color": {
        "base": {
            "value": "#240BB2",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F0FE",
                "type": "color"
            },
            "100": {
                "value": "#DDD8FD",
                "type": "color"
            },
            "200": {
                "value": "#BDB2FA",
                "type": "color"
            },
            "300": {
                "value": "#907FF0",
                "type": "color"
            },
            "400": {
                "value": "#6650E2",
                "type": "color"
            },
            "500": {
                "value": "#442DC8",
                "type": "color"
            },
            "600": {
                "value": "#3B2A98",
                "type": "color"
            },
            "700": {
                "value": "#2F246B",
                "type": "color"
            },
            "800": {
                "value": "#221B46",
                "type": "color"
            },
            "900": {
                "value": "#16132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #240BB2

Color Lab

Pairs with #240BB2

UI roles & guardrails

In real applications

Scales

Every model

Export