#240C20 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240C20 works with other colors. Named schemes with #240C20 in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
Graphite sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #240C20 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240C20 at work across the surfaces designers actually ship.
:root {
--color-base: #240C20;
--color-base-rgb: 36 12 32;
--color-base-oklch: oklch(20.2% 0.052 334.0);
--color-50: #FCF3FA;
--color-100: #F5E0F2;
--color-200: #EBC2E4;
--color-300: #D897CD;
--color-400: #C270B5;
--color-500: #A64E98;
--color-600: #804276;
--color-700: #5C3355;
--color-800: #3C2438;
--color-900: #251823;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#FCF3FA',
100: '#F5E0F2',
200: '#EBC2E4',
300: '#D897CD',
400: '#C270B5',
500: '#A64E98',
600: '#804276',
700: '#5C3355',
800: '#3C2438',
900: '#251823',
},
}
$base: #240C20; $base-ink: #FFFFFF; $base-50: #FCF3FA; $base-100: #F5E0F2; $base-200: #EBC2E4; $base-300: #D897CD; $base-400: #C270B5; $base-500: #A64E98; $base-600: #804276; $base-700: #5C3355; $base-800: #3C2438; $base-900: #251823; $base-hover: #1C0918; $base-subtle: #D49FCB;
{
"color": {
"base": {
"value": "#240C20",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3FA",
"type": "color"
},
"100": {
"value": "#F5E0F2",
"type": "color"
},
"200": {
"value": "#EBC2E4",
"type": "color"
},
"300": {
"value": "#D897CD",
"type": "color"
},
"400": {
"value": "#C270B5",
"type": "color"
},
"500": {
"value": "#A64E98",
"type": "color"
},
"600": {
"value": "#804276",
"type": "color"
},
"700": {
"value": "#5C3355",
"type": "color"
},
"800": {
"value": "#3C2438",
"type": "color"
},
"900": {
"value": "#251823",
"type": "color"
}
}
}
}