#240D12 is a muted, temperate red. On the Color Lab it reads quietly premium, restrained and easy to live with. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #240D12 works with other colors. Named schemes with #240D12 in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Graphite as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
How #240D12 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240D12 at work across the surfaces designers actually ship.
:root {
--color-base: #240D12;
--color-base-rgb: 36 13 18;
--color-base-oklch: oklch(19.7% 0.040 7.6);
--color-50: #FBF3F5;
--color-100: #F5E0E5;
--color-200: #E9C3CB;
--color-300: #D699A6;
--color-400: #C07283;
--color-500: #A45163;
--color-600: #7E4450;
--color-700: #5A343D;
--color-800: #3C252A;
--color-900: #25181B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#FBF3F5',
100: '#F5E0E5',
200: '#E9C3CB',
300: '#D699A6',
400: '#C07283',
500: '#A45163',
600: '#7E4450',
700: '#5A343D',
800: '#3C252A',
900: '#25181B',
},
}
$base: #240D12; $base-ink: #FFFFFF; $base-50: #FBF3F5; $base-100: #F5E0E5; $base-200: #E9C3CB; $base-300: #D699A6; $base-400: #C07283; $base-500: #A45163; $base-600: #7E4450; $base-700: #5A343D; $base-800: #3C252A; $base-900: #25181B; $base-hover: #1E0B0F; $base-subtle: #D3A2AC;
{
"color": {
"base": {
"value": "#240D12",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF3F5",
"type": "color"
},
"100": {
"value": "#F5E0E5",
"type": "color"
},
"200": {
"value": "#E9C3CB",
"type": "color"
},
"300": {
"value": "#D699A6",
"type": "color"
},
"400": {
"value": "#C07283",
"type": "color"
},
"500": {
"value": "#A45163",
"type": "color"
},
"600": {
"value": "#7E4450",
"type": "color"
},
"700": {
"value": "#5A343D",
"type": "color"
},
"800": {
"value": "#3C252A",
"type": "color"
},
"900": {
"value": "#25181B",
"type": "color"
}
}
}
}