What color is #240D69?

#240D69 is a dark, vivid indigo. In RGB it is rgb(36, 13, 105), and in HSL hsl(255, 78%, 23%).

Is #240D69 accessible as text?

On white, #240D69 has a contrast ratio of 15.71:1 (passes WCAG AA for body text); on black it is 1.34:1 (fails). For text placed on #240D69, use white for the best readability.

What is the closest Tailwind color to #240D69?

The nearest Tailwind CSS token is violet-950 (#2F0D68).

What colors go well with #240D69?

#240D69 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #52680D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #240D69 below.

Is #240D69 good for buttons?

#240D69 works well for buttons and highlights, but use white text on #240D69 — black text only reaches 1.34:1, below the 4.5:1 needed for normal-size labels.

Is #240D69 the same as CSS midnightblue?

No — #240D69 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color.

#240D69 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #240D69

Not just a swatch — here's how #240D69 works with other colors. Named schemes with #240D69 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #240D69 Anchor #141210 Accent #DB9758 Secondary #272833 Surface #F3ECE3

Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #240D69 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #15002E

Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.

Coastal Morning Lead · 5 colors

Lead #240D69 Accent #A5C4C3 Surface #EAD5BF Secondary #9AA0A1 Anchor #22334A

Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #240D69 Secondary #7F4534 Surface #EDD7C2 Accent #365247 Anchor #582238

Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #240D69 Secondary #474866 Support #9D9088 Ink #18140F

Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.

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Color Lab

How #240D69 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 24/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 74/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 32/100

Low

Workable accent with care around contrast.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #240D69

For UI

For branding

For interior

For fashion

People also use #240D69 with

Egyptian Blue Indigo Dark Olive Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.7:1. Use

Subtle surface Use #CDC2EE for cards and hover fills. Tint 80

Avoid beside #420D68 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #240D69 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #240D69;
  --color-base-rgb: 36 13 105;
  --color-base-oklch: oklch(27.3% 0.143 282.8);
  --color-50: #F4F1FE;
  --color-100: #E2DAFB;
  --color-200: #C6B6F6;
  --color-300: #9E85EA;
  --color-400: #7958DA;
  --color-500: #5836BF;
  --color-600: #493091;
  --color-700: #382867;
  --color-800: #271E43;
  --color-900: #191429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  midnight-blue: {
    50: '#F4F1FE',
    100: '#E2DAFB',
    200: '#C6B6F6',
    300: '#9E85EA',
    400: '#7958DA',
    500: '#5836BF',
    600: '#493091',
    700: '#382867',
    800: '#271E43',
    900: '#191429',
  },
}

$base: #240D69;
$base-ink: #FFFFFF;
$base-50: #F4F1FE;
$base-100: #E2DAFB;
$base-200: #C6B6F6;
$base-300: #9E85EA;
$base-400: #7958DA;
$base-500: #5836BF;
$base-600: #493091;
$base-700: #382867;
$base-800: #271E43;
$base-900: #191429;
$base-hover: #1D0A54;
$base-subtle: #B3A1E7;

{
    "color": {
        "base": {
            "value": "#240D69",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F1FE",
                "type": "color"
            },
            "100": {
                "value": "#E2DAFB",
                "type": "color"
            },
            "200": {
                "value": "#C6B6F6",
                "type": "color"
            },
            "300": {
                "value": "#9E85EA",
                "type": "color"
            },
            "400": {
                "value": "#7958DA",
                "type": "color"
            },
            "500": {
                "value": "#5836BF",
                "type": "color"
            },
            "600": {
                "value": "#493091",
                "type": "color"
            },
            "700": {
                "value": "#382867",
                "type": "color"
            },
            "800": {
                "value": "#271E43",
                "type": "color"
            },
            "900": {
                "value": "#191429",
                "type": "color"
            }
        }
    }
}

Palettes built on #240D69

Color Lab

Pairs with #240D69

UI roles & guardrails

In real applications

Scales

Every model

Export