#240E17 is a muted, temperate red. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #240E17 works with other colors. Named schemes with #240E17 in its natural role, and a note on why the supporting colors balance it.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Graphite as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
How #240E17 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240E17 at work across the surfaces designers actually ship.
:root {
--color-base: #240E17;
--color-base-rgb: 36 14 23;
--color-base-oklch: oklch(20.1% 0.040 355.4);
--color-50: #FBF4F7;
--color-100: #F4E1E9;
--color-200: #E8C4D3;
--color-300: #D49BB3;
--color-400: #BD7593;
--color-500: #A15474;
--color-600: #7C465C;
--color-700: #593644;
--color-800: #3B262F;
--color-900: #25191E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#FBF4F7',
100: '#F4E1E9',
200: '#E8C4D3',
300: '#D49BB3',
400: '#BD7593',
500: '#A15474',
600: '#7C465C',
700: '#593644',
800: '#3B262F',
900: '#25191E',
},
}
$base: #240E17; $base-ink: #FFFFFF; $base-50: #FBF4F7; $base-100: #F4E1E9; $base-200: #E8C4D3; $base-300: #D49BB3; $base-400: #BD7593; $base-500: #A15474; $base-600: #7C465C; $base-700: #593644; $base-800: #3B262F; $base-900: #25191E; $base-hover: #1D0B13; $base-subtle: #D1A3B6;
{
"color": {
"base": {
"value": "#240E17",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F7",
"type": "color"
},
"100": {
"value": "#F4E1E9",
"type": "color"
},
"200": {
"value": "#E8C4D3",
"type": "color"
},
"300": {
"value": "#D49BB3",
"type": "color"
},
"400": {
"value": "#BD7593",
"type": "color"
},
"500": {
"value": "#A15474",
"type": "color"
},
"600": {
"value": "#7C465C",
"type": "color"
},
"700": {
"value": "#593644",
"type": "color"
},
"800": {
"value": "#3B262F",
"type": "color"
},
"900": {
"value": "#25191E",
"type": "color"
}
}
}
}