#240F35 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #240F35 works with other colors. Named schemes with #240F35 in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #240F35 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #240F35 at work across the surfaces designers actually ship.
:root {
--color-base: #240F35;
--color-base-rgb: 36 15 53;
--color-base-oklch: oklch(22.2% 0.073 306.9);
--color-50: #F8F3FC;
--color-100: #ECDFF7;
--color-200: #D8BFED;
--color-300: #BB93DC;
--color-400: #9E6BC7;
--color-500: #7F49AC;
--color-600: #643E84;
--color-700: #4A315E;
--color-800: #32233E;
--color-900: #1F1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#F8F3FC',
100: '#ECDFF7',
200: '#D8BFED',
300: '#BB93DC',
400: '#9E6BC7',
500: '#7F49AC',
600: '#643E84',
700: '#4A315E',
800: '#32233E',
900: '#1F1726',
},
}
$base: #240F35; $base-ink: #FFFFFF; $base-50: #F8F3FC; $base-100: #ECDFF7; $base-200: #D8BFED; $base-300: #BB93DC; $base-400: #9E6BC7; $base-500: #7F49AC; $base-600: #643E84; $base-700: #4A315E; $base-800: #32233E; $base-900: #1F1726; $base-hover: #1C0C29; $base-subtle: #BFA0D9;
{
"color": {
"base": {
"value": "#240F35",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FC",
"type": "color"
},
"100": {
"value": "#ECDFF7",
"type": "color"
},
"200": {
"value": "#D8BFED",
"type": "color"
},
"300": {
"value": "#BB93DC",
"type": "color"
},
"400": {
"value": "#9E6BC7",
"type": "color"
},
"500": {
"value": "#7F49AC",
"type": "color"
},
"600": {
"value": "#643E84",
"type": "color"
},
"700": {
"value": "#4A315E",
"type": "color"
},
"800": {
"value": "#32233E",
"type": "color"
},
"900": {
"value": "#1F1726",
"type": "color"
}
}
}
}