#243191 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #243191 works with other colors. Named schemes with #243191 in its natural role, and a note on why the supporting colors balance it.
Egyptian Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Egyptian Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Egyptian Blue.
Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Egyptian Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.
How #243191 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #243191 at work across the surfaces designers actually ship.
:root {
--color-base: #243191;
--color-base-rgb: 36 49 145;
--color-base-oklch: oklch(37.1% 0.157 270.5);
--color-50: #F2F3FC;
--color-100: #DEE1F8;
--color-200: #BEC4EF;
--color-300: #919ADE;
--color-400: #6773CB;
--color-500: #4652AF;
--color-600: #3C4486;
--color-700: #2F3560;
--color-800: #22253F;
--color-900: #161827;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
egyptian-blue: {
50: '#F2F3FC',
100: '#DEE1F8',
200: '#BEC4EF',
300: '#919ADE',
400: '#6773CB',
500: '#4652AF',
600: '#3C4486',
700: '#2F3560',
800: '#22253F',
900: '#161827',
},
}
$base: #243191; $base-ink: #FFFFFF; $base-50: #F2F3FC; $base-100: #DEE1F8; $base-200: #BEC4EF; $base-300: #919ADE; $base-400: #6773CB; $base-500: #4652AF; $base-600: #3C4486; $base-700: #2F3560; $base-800: #22253F; $base-900: #161827; $base-hover: #1D2772; $base-subtle: #B7BCE4;
{
"color": {
"base": {
"value": "#243191",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F3FC",
"type": "color"
},
"100": {
"value": "#DEE1F8",
"type": "color"
},
"200": {
"value": "#BEC4EF",
"type": "color"
},
"300": {
"value": "#919ADE",
"type": "color"
},
"400": {
"value": "#6773CB",
"type": "color"
},
"500": {
"value": "#4652AF",
"type": "color"
},
"600": {
"value": "#3C4486",
"type": "color"
},
"700": {
"value": "#2F3560",
"type": "color"
},
"800": {
"value": "#22253F",
"type": "color"
},
"900": {
"value": "#161827",
"type": "color"
}
}
}
}