#243262 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #243262 works with other colors. Named schemes with #243262 in its natural role, and a note on why the supporting colors balance it.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Yale Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Yale Blue.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #243262 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #243262 at work across the surfaces designers actually ship.
:root {
--color-base: #243262;
--color-base-rgb: 36 50 98;
--color-base-oklch: oklch(33.2% 0.086 269.1);
--color-50: #F3F5FB;
--color-100: #E1E5F5;
--color-200: #C4CCE9;
--color-300: #9AA8D5;
--color-400: #7385BF;
--color-500: #5265A3;
--color-600: #44527E;
--color-700: #353D5A;
--color-800: #252B3C;
--color-900: #181B25;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F3F5FB',
100: '#E1E5F5',
200: '#C4CCE9',
300: '#9AA8D5',
400: '#7385BF',
500: '#5265A3',
600: '#44527E',
700: '#353D5A',
800: '#252B3C',
900: '#181B25',
},
}
$base: #243262; $base-ink: #FFFFFF; $base-50: #F3F5FB; $base-100: #E1E5F5; $base-200: #C4CCE9; $base-300: #9AA8D5; $base-400: #7385BF; $base-500: #5265A3; $base-600: #44527E; $base-700: #353D5A; $base-800: #252B3C; $base-900: #181B25; $base-hover: #1D284D; $base-subtle: #B3BCDA;
{
"color": {
"base": {
"value": "#243262",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F5FB",
"type": "color"
},
"100": {
"value": "#E1E5F5",
"type": "color"
},
"200": {
"value": "#C4CCE9",
"type": "color"
},
"300": {
"value": "#9AA8D5",
"type": "color"
},
"400": {
"value": "#7385BF",
"type": "color"
},
"500": {
"value": "#5265A3",
"type": "color"
},
"600": {
"value": "#44527E",
"type": "color"
},
"700": {
"value": "#353D5A",
"type": "color"
},
"800": {
"value": "#252B3C",
"type": "color"
},
"900": {
"value": "#181B25",
"type": "color"
}
}
}
}