#243E91 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #243E91 works with other colors. Named schemes with #243E91 in its natural role, and a note on why the supporting colors balance it.
Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Egyptian Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Egyptian Blue.
Egyptian Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Egyptian Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.
How #243E91 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #243E91 at work across the surfaces designers actually ship.
:root {
--color-base: #243E91;
--color-base-rgb: 36 62 145;
--color-base-oklch: oklch(39.6% 0.141 266.6);
--color-50: #F2F5FC;
--color-100: #DEE4F8;
--color-200: #BEC9EF;
--color-300: #91A3DE;
--color-400: #677FCB;
--color-500: #465EAF;
--color-600: #3C4D86;
--color-700: #2F3A60;
--color-800: #22293F;
--color-900: #161A27;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
egyptian-blue: {
50: '#F2F5FC',
100: '#DEE4F8',
200: '#BEC9EF',
300: '#91A3DE',
400: '#677FCB',
500: '#465EAF',
600: '#3C4D86',
700: '#2F3A60',
800: '#22293F',
900: '#161A27',
},
}
$base: #243E91; $base-ink: #FFFFFF; $base-50: #F2F5FC; $base-100: #DEE4F8; $base-200: #BEC9EF; $base-300: #91A3DE; $base-400: #677FCB; $base-500: #465EAF; $base-600: #3C4D86; $base-700: #2F3A60; $base-800: #22293F; $base-900: #161A27; $base-hover: #1D3172; $base-subtle: #B7C1E4;
{
"color": {
"base": {
"value": "#243E91",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F5FC",
"type": "color"
},
"100": {
"value": "#DEE4F8",
"type": "color"
},
"200": {
"value": "#BEC9EF",
"type": "color"
},
"300": {
"value": "#91A3DE",
"type": "color"
},
"400": {
"value": "#677FCB",
"type": "color"
},
"500": {
"value": "#465EAF",
"type": "color"
},
"600": {
"value": "#3C4D86",
"type": "color"
},
"700": {
"value": "#2F3A60",
"type": "color"
},
"800": {
"value": "#22293F",
"type": "color"
},
"900": {
"value": "#161A27",
"type": "color"
}
}
}
}