#243F50 is a muted, cool blue. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #243F50 works with other colors. Named schemes with #243F50 in its natural role, and a note on why the supporting colors balance it.
Charcoal opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Charcoal keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Charcoal is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Charcoal.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
How #243F50 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #243F50 at work across the surfaces designers actually ship.
:root {
--color-base: #243F50;
--color-base-rgb: 36 63 80;
--color-base-oklch: oklch(35.4% 0.044 237.5);
--color-50: #F4F8FB;
--color-100: #E2EDF3;
--color-200: #C7DAE6;
--color-300: #9FBDD0;
--color-400: #7AA0B8;
--color-500: #59829C;
--color-600: #496679;
--color-700: #384B57;
--color-800: #27333A;
--color-900: #192024;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F4F8FB',
100: '#E2EDF3',
200: '#C7DAE6',
300: '#9FBDD0',
400: '#7AA0B8',
500: '#59829C',
600: '#496679',
700: '#384B57',
800: '#27333A',
900: '#192024',
},
}
$base: #243F50; $base-ink: #FFFFFF; $base-50: #F4F8FB; $base-100: #E2EDF3; $base-200: #C7DAE6; $base-300: #9FBDD0; $base-400: #7AA0B8; $base-500: #59829C; $base-600: #496679; $base-700: #384B57; $base-800: #27333A; $base-900: #192024; $base-hover: #1D3341; $base-subtle: #B3C8D5;
{
"color": {
"base": {
"value": "#243F50",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F8FB",
"type": "color"
},
"100": {
"value": "#E2EDF3",
"type": "color"
},
"200": {
"value": "#C7DAE6",
"type": "color"
},
"300": {
"value": "#9FBDD0",
"type": "color"
},
"400": {
"value": "#7AA0B8",
"type": "color"
},
"500": {
"value": "#59829C",
"type": "color"
},
"600": {
"value": "#496679",
"type": "color"
},
"700": {
"value": "#384B57",
"type": "color"
},
"800": {
"value": "#27333A",
"type": "color"
},
"900": {
"value": "#192024",
"type": "color"
}
}
}
}