#243F78 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #243F78 works with other colors. Named schemes with #243F78 in its natural role, and a note on why the supporting colors balance it.
Classic Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Classic Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Classic Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Classic Blue.
Classic Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Classic Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Classic Blue carrying the quiet middle.
How #243F78 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #243F78 at work across the surfaces designers actually ship.
:root {
--color-base: #243F78;
--color-base-rgb: 36 63 120;
--color-base-oklch: oklch(37.9% 0.103 263.3);
--color-50: #F3F6FC;
--color-100: #DFE6F6;
--color-200: #C0CEEC;
--color-300: #95ABDA;
--color-400: #6C89C6;
--color-500: #4B69AA;
--color-600: #3F5583;
--color-700: #323F5D;
--color-800: #232C3D;
--color-900: #171C26;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
classic-blue: {
50: '#F3F6FC',
100: '#DFE6F6',
200: '#C0CEEC',
300: '#95ABDA',
400: '#6C89C6',
500: '#4B69AA',
600: '#3F5583',
700: '#323F5D',
800: '#232C3D',
900: '#171C26',
},
}
$base: #243F78; $base-ink: #FFFFFF; $base-50: #F3F6FC; $base-100: #DFE6F6; $base-200: #C0CEEC; $base-300: #95ABDA; $base-400: #6C89C6; $base-500: #4B69AA; $base-600: #3F5583; $base-700: #323F5D; $base-800: #232C3D; $base-900: #171C26; $base-hover: #1D3361; $base-subtle: #B5C2E0;
{
"color": {
"base": {
"value": "#243F78",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F6FC",
"type": "color"
},
"100": {
"value": "#DFE6F6",
"type": "color"
},
"200": {
"value": "#C0CEEC",
"type": "color"
},
"300": {
"value": "#95ABDA",
"type": "color"
},
"400": {
"value": "#6C89C6",
"type": "color"
},
"500": {
"value": "#4B69AA",
"type": "color"
},
"600": {
"value": "#3F5583",
"type": "color"
},
"700": {
"value": "#323F5D",
"type": "color"
},
"800": {
"value": "#232C3D",
"type": "color"
},
"900": {
"value": "#171C26",
"type": "color"
}
}
}
}